Meat Attraction: innovation and business in the meat sector
Boost your sales in Meat Attraction
MEAT ATTRACTION, organised by IFEMA and ANICE; this has become a leading fair and a must for all operators in the meat sector; a backbone of activity and business opportunities and internationalisation for exhibitors, visitors and buyers.
Marketing, innovation, quality and knowledge are the premises of Meat Attraction 2025. With the goal of boosting the sector’s international commercial activity and promoting its visibility, together with knowledge, training and interaction between professionals from throughout the Meat Industry.
![Background meat attraction](https://www.ifema.es/meat-attraction/img/fondo-meat-attraction/fondo-meat-v2.webp)
Stay ahead of the curve and be part of the discussions driving change
Discover our full programme of conferences on current topics of interest to professionals in the sector, with top-level speakers and participants.
You will also be able to enjoy showcookings, live demonstrations and delicious tastings with the best meat products. Don't miss the creative recipes of renowned chefs and explore the latest culinary trends.
![innovation hub logo](https://www.ifema.es/meat-attraction/img/m/innovation-hub-logo/logo-innovation-hub4.webp)
Innovation Hub 4.0
A new feature this year is the online innovation gallery, Innovation Hub 4.0. An opportunity to promote and give maximum visibility to the star products of Meat Attraction and to show the international meat industry that innovation is one of the pillars of a modern industry, adapted to new consumer profiles.
This gallery will be available on the website throughout 365 days and will present the new products and the best products and services of the exhibitors attending the International Trade Fair of the Meat Sector, divided into two categories: product and auxiliary industry.