Fruit Attraction: the essential event for the fruit and vegetable sector
Fruit Attraction, the epicentre of the fruit and vegetable business
With more than 2,000 exhibitors from 56 countries spread over 10 halls, Fruit Attraction becomes every year the global framework for the marketing of fresh produce, where innovation, quality and diversity are the main arguments that consolidate this event as the great event for professionals in the world of Fruit and Vegetables.
We are back, stronger than ever from 8 to 10 October, the key commercial moment for demand and supply where operators and retailers from all over the world take the opportunity to plan their campaigns at a key moment, allowing them to promote their business to new frontiers.
Fruit Attraction promotes and develops exports at a global level, connecting professionals along the entire value chain.
As a novelty of this edition, we will give special importance to the Innova&Tech area dedicated to the research and development of more innovative techniques and products that help fruit and vegetable production to successfully face the great challenges of our time: sustainability, water management, increased production...
Fruit TV
During the three days of Fruit Attraction 2024 we interviewed leading professionals from the fruit and vegetable sector with Begoña Jiménez from Fepex.
Innovation Hub
Within the framework of innovation, Fruit Attraction received a new and successful edition in the Innovation Hub space with the exhibition of a total of 40 products and services. This area of the fair also held its coveted Innovation Hub Awards, with the winner in the Fresh Produce category going to RIJK ZWAAN IBERICA S.A., the F&V Industry award to AGERPIX TECHNOLOGIES SL and Actions and Commitment to Sustainability to TALLERES DAUMAR S.L.
Best Stand Awards
For the first time, Fruit Attraction will present an award to recognise those exhibition spaces that stand out at the fair for their creativity and design according to the following criteria: functionality, communication/promotion, design, aesthetic impact and quality.