Página 17 - Motortec Automechanika Ibérica 2013

17

It is clear that the sector for automotive parts, equipment and services suppliers is going through a

hard time. This is why trade events such as MOTORTEC AUTOMECHANIKA IBÉRICA are so important,

since they provide the sector with a valuable commercial tool that helps them with their marketing

and promotion strategies.

This promotion is more important now than ever, so that they can turn around the economic

environment characterised by the reality of a modest maintenance of the national fleet, according

to the report produced by the consultancy firm Gipa for the Trade Fair. This document sheds light on

some revealing figures. A couple of examples that I can mention are that in 2012, 47% of drivers did

not check their brakes, and 52.7% didn’t check their battery.

From these figures it is clear that we have an important task before us, namely that of raising

awareness, and MOTORTEC AUTOMECHANIKA IBÉRICA plans to support this through its WORKSHOP

WEEK, with a number of initiatives intended to ensure that drivers understand the need to correctly

maintain their vehicles. This ambitious initiative is supported by the members of this sector, including

the association ASETRA.

The associations, such as the two sector associations CONEPA and CETRAA, along with the businesses

in this sector, are once again taking part in this leading trade fair, which offers them an attractive

business opportunity.

We all have to work together to counter the incredible figures recently offered by AECA ITV, and that

talk of no fewer than 13.2 million serious brake problems detected in MOT inspections between 1992

and 2011, among other equally alarming figures.

Of course, as can be seen from this latest MOTORTEC AUTOMECHANIKA IBÉRICA, the industry is going

to show its most innovative side and its ability to overcome the challenges facing it.

I would like to take this opportunity to wish all the readers a very profitable MOTORTEC AUTOMECHANIKA

IBÉRICA 2013.

José Antonio Jiménez Saceda

Chairman of the Organising Committee For MOTORTEC AUTOMECHANIKA IBÉRICA

Greeting