Sponsorships

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IFEMA Sponsorships Mockup

FRUIT ATTRACTION sponsorships

The sponsorships at FRUIT ATTRACTION are actions developed to provide sponsors with the maximum visibility possible at the fair and are a unique way to stand out among all event attendees:

  • A strategic alliance that connects your brand with its target audience in an experiential way, conveying positive and generous brand messages.
  • With a major role through high-impact visibility and preferential spaces.
  • It will allow you to develop a commercial action to capture business from the FRUIT ATTRACTION audience.
  • Prominent visibility at the fair.
  • Online/offline communication campaign.

Below are some of the sponsorship opportunities for FRUIT ATTRACTION 2025:

In addition to the options proposed, there is the possibility of developing ad hoc proposals adapted to the objectives and needs of each client.

Sponsorship proposals

In addition to the proposed options, there is the possibility of developing Ad hoc proposals adapted to the objectives and needs of each client.

Man giving a speech

Sponsorships at FRUIT FORUM

This sponsorship includes the following benefits:

  • Sponsorship with naming rights for the Fruit Forum, with your brand’s image on all forum elements and allocation of a space.
  • Banner and logo on the FRUIT ATTRACTION website.
  • Signage from the pavilion entrance to the sponsored forum area.
  • Communications in press releases, newsletters, and social media of the fair; additionally, all forum content will be streamed.
  • Advertisement in the Visitor’s Guide.
  • Opportunity to present content in the sponsored forum.
  • Invitations with parking for the fair.

FRUIT ATTRACTION values this proposal and its benefits at €22,500 + VAT.

Man in the audience waiting

Sponsorship of the FRUIT NEXT Forum

This sponsorship includes the following benefits:

  • Sponsorship with naming rights for the FRUIT NEXT Forum, with your brand’s image on all forum elements.
  • Logo on the FRUIT ATTRACTION website as a sponsor.
  • Communications in press releases, newsletters, and social media of the fair; additionally, all forum content will be streamed.
  • Advertisement in the Visitor’s Guide.
  • Opportunity to present content in the sponsored forum.
  • Invitations with parking for the fair.

FRUIT ATTRACTION values this proposal and its benefits at €12,000 + VAT.

Winning stand at the fair

Sponsorship of the Charging Station/Rest Area

This sponsorship includes the following benefits:

  • Sponsorship with naming rights for one of the fair's rest areas called the "Charging Station."
  • Your brand’s image on all elements of this area (signage and physical space), which will be delivered assembled.
  • Banner hanging from the ceiling or a similar visibility sign marking the sponsored area with the sponsor's logo.
  • Logo on the FRUIT ATTRACTION website as a sponsor.
  • Communications: Mention of the sponsorship in press releases and social media of the fair.
  • Invitations with parking for the fair.

FRUIT ATTRACTION values this proposal and its benefits at €11,000 + VAT.

Woman taking a photo

Sponsorship of the Innovation Hub/Awards

This sponsorship includes the following benefits:

  • Sponsorship with naming rights for the Innovation Hub area and the awards presented during the fair.
  • Customization of the area, which will be delivered assembled, and your brand’s image on all signage related to the Innovation Hub and the forum where the awards are presented.
  • Logo on the FRUIT ATTRACTION website as a sponsor.
  • Advertisement in the Visitor’s Guide.
  • Communications: Mention of the sponsorship in press releases, newsletters, and social media of the fair, as well as any communication discussing the Innovation Hub and its awards.
  • Invitations with parking for the fair.

FRUIT ATTRACTION values this proposal and its benefits at €20,000 + VAT.

Business Center

Sponsorship of the Business Center

This sponsorship includes the following benefits:

  • Sponsorship with naming rights for the FRUIT ATTRACTION Business Center.
  • Vinyl on both escalators leading to the Business Center with the sponsor’s brand image.
  • Inclusion of the sponsor’s logo on a sign at the Business Center entrance and in the lobby.
  • Option to personalize the interior with promotional items, subject to approval by the fair, and the opportunity to organize a private event in the sponsored space.
  • Presence with logo on Premium invitations (digital).
  • Logo on the FRUIT ATTRACTION website as a sponsor.
  • Communications: Mention of the sponsorship in press releases, newsletters, and social media of the fair.
  • Exclusive room reservation at the Business Center, invitations for the fair.

FRUIT ATTRACTION values this proposal and its benefits at €20,000 + VAT.

People getting information at the stand

Sponsorship of the International Buyers Lounge

This sponsorship includes the following benefits:

  • Sponsorship with naming rights for the International Buyers Lounge and its customization with the sponsor’s brand image.
  • Inclusion of the sponsor’s logo on all signage and posters associated with the Buyers Lounge.
  • Specific signage from the pavilion entrance to the sponsored area.
  • Banner and logo on the FRUIT ATTRACTION website as a sponsor.
  • Communications: Presence in press releases, newsletters, and social media of the fair.
  • Option to include a promotional item in the Welcome Pack for invited buyers, mention of the sponsor in communications related to the Buyers Lounge, and the opportunity to organize a Networking event.
  • Invitations with parking for the fair.

FRUIT ATTRACTION values this proposal and its benefits at €40,000 + VAT.

Additionally, there is the option to add a 10-second video on 3 screens at key strategic points of the venue: Facade, North Hall, and South Hall. In this case, FRUIT ATTRACTION values this proposal and its benefits at €50,000 + VAT.

People receiving their award at their stand

Sponsorship of the Best Stand Award

This sponsorship includes the following benefits:

  • Sponsorship with naming rights for the Best Stand Award presented during the fair.
  • Sponsor’s presence at the award ceremony with the option to offer a product as a prize.
  • Inclusion of the sponsor’s logo on the FRUIT ATTRACTION website as a sponsor, as well as on the certificates presented to the winners.
  • Banner – Native AD on the FRUIT ATTRACTION website.
  • Communications: Mention in all communications related to the award. Specific mention in press releases and social media.
  • A newsletter will be sent to all exhibitors informing them of the award with mention of the sponsorship.

FRUIT ATTRACTION values this proposal and its benefits at €6,000 + VAT.

Signage in the upper area of the moving walkways

Sponsorship of the WIFI

This sponsorship includes the following benefits:

  • Sponsorship with naming rights for the free WIFI network at the fair.
  • Splash Screen with the sponsor’s advertisement every time a user connects.
  • Creation of a joint logo with the sponsor’s logo, the fair’s logo, and the WIFI symbol, which will be placed on: Entrance of all pavilions, common areas of the fair, moving walkway in the central avenue (32 signs), and signage.
  • Sponsor’s presence at the award ceremony with the option to offer a product as a prize.
  • Inclusion of the sponsor’s logo on the FRUIT ATTRACTION website as a sponsor and banner.
  • Communications: Mention in press releases and social media.
  • Advertisement on the LIVE CONNECT platform.
  • Invitations with parking for the fair.

FRUIT ATTRACTION values this proposal and its benefits at €36,030 + VAT.

Puerta de Alcala with taxis

Sponsorship of Visibility in Taxis in Madrid

This sponsorship includes the following benefits:

  • FRUIT ATTRACTION will conduct a promotional action in Madrid, where the sponsor will have visibility with their logo. This is an agreement with the main taxi company, which operates approximately 800 cars.
  • Each car will be provided with 2 headrest covers displaying the FRUIT ATTRACTION logo and the sponsor’s logo for placement in the car. This element ensures great visibility among residents and visitors of Madrid.
  • The design of the element will be agreed upon between the client and the fair.
  • This element will be in operation for 2-3 weeks before the fair.
  • Communications: Mention in press releases, in newsletters to all pre-registered visitors and exhibitors.
  • Banner and logo on the FRUIT ATTRACTION website.
  • Invitations with parking for the fair.

FRUIT ATTRACTION values this proposal and its benefits at €20,000 + VAT.

Lanyards

Sponsorship of the Lanyards

This sponsorship includes the following benefits:

  • Customization of 35,000 lanyards for FRUIT ATTRACTION 2025. The sponsor will include their brand image, and the fair will cover the production costs.
  • The lanyards will be placed in clearly marked areas at the entrances to the fair: North Hall and South Hall.
  • Additionally, the lanyards will also be placed at the entrances of all pavilions, where signage with the sponsor's logo will be displayed.
  • Mention of the sponsor on FRUIT ATTRACTION’s social media.

FRUIT ATTRACTION values this proposal and its benefits at €29,600 + VAT.

Van with moving effect

Sponsorship of the Official Industrial Vehicle

This sponsorship includes the following benefits:

  • The possibility of exhibiting a vehicle in a high-visibility space within the fair’s circuit.
  • Inclusion of a 10-second video on the 3 main screens of the venue: Facade, North Hall, and South Hall.
  • Visibility to be agreed upon in the Fresh Food Logistics sector.
  • The option to have some vehicles available for test drives or demonstrations in one of the parking areas at IFEMA MADRID.
  • Communications: Mention of the sponsorship in press releases, newsletters, and social media of the fair.
  • Invitations with parking for the fair.

FRUIT ATTRACTION values this proposal and its benefits at €23,000 + VAT.

Contact us

If you are interested in highlighting your brand, you can do so through the different sponsorships offered by IFEMA MADRID. Please fill in the following form and we will contact you to provide you with personalized information:

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