Fruit Attraction reaffirmed as the key tool for global fruit and vegetable marketing
The 16th edition of Fruit Attraction was successfully held from 8 to 10 October, achieving an all-time record with the attendance of 117,370 professionals from 145 countries, representing a 13% increase on the previous year. With 2,201 exhibitors from 59 countries and an occupancy of 70,254 m², the fair reaffirmed Madrid as the world capital of the fruit and vegetable sector and Fruit Attraction as a key tool for global trade.
National participation represented 55% of the surface area, with Andalusia standing out as the region with the most exhibitors, followed by the Valencian Community, Murcia, Madrid and Catalonia. Internationally, 45% of the space was occupied by exhibitors from 59 countries, with an increase of 22.5% in surface area. The Fresh Produce, Fresh Food Logistics and Innova&Tech areas stood out as pillars of innovation and development in the sector, with an emphasis on sustainability and advanced technology. It is worth noting that this edition marked the debut of the Innova&Tech area, dedicated exclusively to innovation, research and technological development.
The quality of the international visitors, who grew by 24% and accounted for 49% of the total, was highly valued. The largest numbers came from Europe, with Italy, France, the Netherlands and Germany leading the way, as well as countries such as Peru, Morocco and South Africa. The International Guest Programme attracted 700 strategic buyers from 70 countries, with China and Saudi Arabia as the main guest countries.
The avocado was the main protagonist, with activities such as the Global Avocado Congress, which brought together 400 professionals, and other initiatives around this superfood. The Innovation Hub Awards were also held, recognising leading companies in innovation, technology and sustainability. For the first time, the Best Stand Awards were also presented, highlighting the exhibitors with the most creative and effective designs representing the sector.
Fruit Attraction 2024 confirmed its position as the benchmark platform for the global expansion and marketing of the fruit and vegetable sector.
Andalusia, Guest Region at Fruit Attraction 2024
Andalusia participates as a guest region in the XVI edition of the international fair Fruit Attraction with the aim of promoting the regional agri-food sector, by being one of the main sponsors for the third consecutive year. The fair will host professionals from the entire value chain of the fruit and vegetable sector, in which Andalusia stands out as a world leader region. Through its participation, the Regional Ministry will promote Andalusian fruit and vegetable products, their production methods and their identification in the market.
With your Virtual pass for the 2024 edition you will be able to access the presentations on demand and the EXTRA content of:
- Fruit Next 7-9
- Fresh Food Logistics
- Fruit Forum 2024
Get your digital pass and access exclusive online content you can't miss.
Knowledge and innovation centre for the sector
Innovation Hub
Within the framework of innovation, Fruit Attraction received a new and successful edition in the Innovation Hub space with the exhibition of a total of 54 products and services. This area of the fair also held its coveted Innovation Hub Awards, with the award in the Fresh Produce category going to the company xEXPRIMIR, the F&V Industry Award to FMC SOLUCIÓN AGRÍCOLA and Actions and Commitment to Sustainability to CAPEC.
Biofruit Congress, 6th international congress on organic demand and sustainable supply
Biofruit Congress, organised by Eurofresh and Fruit Attraction, held its sixth edition 2023, after the success of its previous editions, and was the place where European retail buyers together with international institutions discussed the best strategies to boost the organic market phenomenon worldwide.
Fresh&Star: this year's star product, lettuce.
In this edition of Fruit Attraction, outstanding initiatives were carried out at Lettuce Attraction, organised by Proexport to promote and appreciate the star product of this edition, lettuce and its many facets. Discovering different irrigation techniques, probes and sensors used, a multitude of varieties, among others.
IV Fresh Food Logistics the Summit
In this edition of the IV Fresh Food Logistics the Summit, the focus was on innovative cold logistics in the consumer and food sector. The event, organised by ALIMARKET and Fruit Attraction, focused on how the industry is adapting to the new demand and playing conditions through cutting-edge cold logistics practices. This congress provided an excellent opportunity to share ideas and experiences around a crucial activity for society.
Grape Attraction, the Great International Seedless Grape Congress
At Fruit Attraction we brought together the most important players in the world of grapes to talk about how to increase the consumption of seedless grapes in all aspects.
Chef Factory
The space at Fruit Attraction was aimed at disseminating innovation and gastronomic interpretation of fruit and vegetable products. It showcased the culinary opportunities and gastronomic innovation, quality, variety and versatility of the products.
Fruit TV
During the three days of Fruit Attraction 2024 we interviewed leading professionals from the fruit and vegetable sector with Begoña Jiménez from Fepex.
Gallery 2023
