Fruit Attraction 2025 reaffirms its global leadership in the fruit and vegetable sector
Fruit Attraction closed its 2025 edition with record figures, consolidating its position as the leading international platform for the fruit and vegetable business. The fair brought together 121,137 professionals from 152 countries, 2,485 exhibitors from 64 countries and covered an area of 78,212 m², reaffirming Madrid as the global centre of the sector.
International participation was once again noteworthy, with 49% of visitors coming from abroad and the presence of strategic markets from Europe, Latin America, Africa, the US and the Middle East. The International Buyers Programme, with 600 invited buyers, facilitated thousands of high-value meetings.
Areas such as Fresh Produce, Auxiliary Industry, Fresh Food Logistics and Innova&Tech showcased the main innovations and trends that are transforming the fruit and vegetable supply chain. In addition, the fair reinforced its social commitment with solidarity initiatives alongside the Food Bank.
With an estimated economic impact of €407 million in Madrid, Fruit Attraction 2025 once again established itself as a key tool for global marketing, paving the way for an even more ambitious 2026 edition.
SET TV
During the three days of Fruit Attraction 2025, we will interview leading professionals from the fruit and vegetable sector, hosted by Begoña Jiménez from Fepex.
Highlights of activities and congresses
FRESH FOOD LOGISTICS THE SUMMIT
FRESH FOOD LOGISTICS THE SUMMIT
This conference will explore the challenges, projects and trends in the temperature-controlled supply chain with the participation of FMCG companies, manufacturers, retailers, logistics operators and sectoral organisations.
BIOFRUIT CONGRESS
BIOFRUIT CONGRESS
8th edition of the leading international forum on the organic fruit and vegetable market. It brings together the main European players to discuss the current state and future of the markets, as well as technological advances in sustainable production and marketing.
FACTORIA CHEF
FACTORIA CHEF
by #alimentosdespaña
This is the gastronomic space where innovation, creativity and fruit and vegetable products take centre stage. Through showcookings and high-level presentations, this stage connects chefs, producers and professionals from the sector, showing the infinite possibilities of fresh produce in the kitchen.
GRAPE ATTRACTION
GRAPE ATTRACTION
Grape Attraction is the international seedless table grape congress, organized by Apoexpa and Fruit Attraction, which will bring together the most important players in the world of grapes.
ORGANIC HUB TOUR
ORGANIC HUB TOUR
Como novedad en esta edición presentamos Organic Hub Tour, el recorrido especial que te guiará por los expositores con productos o servicios certificados ecológicamente.
Awards
FRESH&STAR star product: Tomato
Three intense days to experience tomatoes like never before: exclusive exhibitions, irresistible tastings, inspiring discussion forums, live cooking with top chefs, awards recognising the industry's leading figures... and an unforgettable party to celebrate Spanish tomatoes in all their glory!
Gallery 2024
