Propet

Organising the Exhibition

Presence at a trade fair may bring significant benefits to a company, nevertheless, successful participation depends on the preparation which has been made. Through the following outline, with very general headings, we suggest the steps which must be considered. In this sense, the Feria de Madrid, through the support given by its commercial teams and its Service Folder, offers you the ideal framework to facilitate your participation in our fairs.

  1. Analysis of the decision to participate.
    The fair that you wish to take part in must be carefully chosen and you must check that its design fulfils your objectives. Collect all data from previous fairs.

  2. Incorporate fair participation in the general marketing plan of the company.
    Presence in a fair must be an extension of the company itself. The image that is offered must correspond to the global strategy.

  3. Drawing up of a specific participation plan.
    Participation in a fair must have its own marketing plan which includes objectives and means and outlines all the sections deriving from participation in a fair. A fair involves a whole host of tasks before, during, and after the holding of the fair. Plan, assess, and, above all, divide up responsibilities sufficiently in advance. Many corporate areas are involved, especially commercial, marketing and communication departments. All of them have to operate and participate right from the outset. To sum up: professionalise and plan are the two words which are key to successful fair participation. The basic elements which must be well-analysed and planned are as follows:
  1. Post-fair monitoring.
    And, of course, it is when the fair ends that the work really starts which should make all the effort involved become real. Commercial monitoring of the contacts made during the fair must be undertaken as the fair is usually only the starting point. The follow-up work is what will enable the company to profit to the full from participation at a fair. The following must be done: