Matelec
Matelec reinvents itself
Matelec is reinventing itself with a single objective: to become a comprehensive commercial tool tailored to the needs of each company in the electrical, electronics and telecommunications sector.
A new concept that works.
MATELEC 2012 IS THE ENERGY EFFICIENCY EDITION.
GOALS:
To create a trade fair tailored to the needs of each participating company
To invest in each participating company to ensure it obtains results
To turn MATELEC into the sector's big event
MATELEC, a powerful commercial tool that offers solutions and strengthens the sector
3 CORES STRATEGIES
3 core strategies to design a trade fair tailored to suit the client´s needs.
- 1. To help strengthen and position the electrical, electronics and telecommunications sector in the world.
- 2. To develop a commercial tool tailored to visitor expectations.
- 3. We want to be each exhibitor´s partner, to ensure they achieve the commercial and business results they expect.
1. To help strengthen and position the electrical, electronics and telecommunications sector in the world
International potential: Spain and specifically Madrid as a geographically and economically strategic city. A privileged business platform for the industry's products and services in the Iberian market and the countries of the Euro-Mediterranean region and North Africa, as well as Eastern Europe, the Middle East and Latin America.
Goal: Positioning MATELEC in the sector's international trade fair calendar.
Geared towards profitability and maximum return on investment. Investing in each participating company to ensure it achieves results and gets a return on its investment. Advice tailored to each exhibitor on the different participation models available and communication strategies that can contribute towards each of the participating companies becoming more widely known.
Grand sector festival. The whole sector together for four days of intense commercial activity.
Sector-based trade meeting for all the players involved in the electrical, electronics and telecommunications business. Five big sectors mean getting known and conducting business in a single framework with many synergies in common.
Improving competitiveness and boosting productive and commercial activity in the Iberian market and for export, as well as providing a business platform for visitors and exhibitors from outside Spain.
Trade meeting point and a forum on new trends and developments for visitors. A centre for business and personal contact.
Energy Efficiency Week: events and activities alongside MATELEC with a powerful media impact and a single aim: to make people aware of the importance of saving energy, the environment and safety.
2. To develop a commercial tool tailored to visitor expectations.
TO ENSURE THE MAXIMUM ATTENDANCE OF TRADE VISITORS WITH THE POWER TO MAKE DECISIONS.
Identifying visitor profiles according to the needs of each exhibitor. Segmentation based on the needs of visitor demand and exhibitor supply.
Meeting of international visitors. International positioning with special emphasis on neighbouring countries, North Africa and Latin America.
Powerful visitor appeal of the fair and exhibitors, thanks to the tools the fair makes available to the sector.
Training and information to provide the best platform for making the ideas, knowledge and concerns of the electrical, electronics and telecommunications sector known.
ACTIONS:
- Advertising adapted to the various sectors and based on visitor requirements.
- Fair tailored to the needs of trade visitors. To encourage business between exhibitors and visitors and meet visitor expectations.
- Spanish and International Buyers Programme designed to attract the main, as well as potential, customers and opinion leaders in the sector, both Spanish and international.
- Working with the Provincial and National Associations in the sector
- Activities, demostrations and training adapted to each group of visitors
- Online system for trade invitations, to guarantee the maximum appeal and attendance.
- MATELEC's support and presence at all the major events in the sector.
3. We want to be each exhibitor´s partner, to ensure they achieve the commercial and business results they expect.
Not every company has the same requirements, so consult us and we can advise you on how to get the most out of your participation in the fair
SECTOR APPROACH- THE WHOLE VALUE CHAIN is present at MATELEC: manufacturers; distributors; purchasing groups, etc.
- The electrical, electronics and telecommunications sector UNDER A SINGLE UMBRELLA: electrical installation technology, electrical energy, Lightec: Illumination and lighting solutions, LED lighting and illumination, home digital and telecom systems integrators, and building automation, industrial control and electronics.
- EACH SECTOR PRESENT WILL HAVE ITS OWN IDENTITY and play a leading role in an “umbrella” fair format that creates powerful synergies.
Our aim is to maximise PROFITABILITY AND PUBLICITY FOR EACH EXHIBITOR.
THE TAILOR-MADE FAIR
ACTIONS:
- Identifying the general and specific goals of each exhibitor.
- Creating and promoting tools that encourage professional meetings between exhibitors and visitors.
- Spanish and International Buyers Programme. Steps to attract the main customers of each exhibitor.
- Individual advice for every exhibitor based on their participation format: Turnkey Stand packages and Free Design Stand plans.
- Demostrations, conferences and training boxes for exhibitors so they can let the sector know about their Latest products and innovations
- Trade fair marketing courses and advice. How to optimise communication activities and leverage your participation before, during and after the fair. On effective communication and getting the most out of your participation.
- Business negotiations, meetings and roundtables involving the different players in aftersales.
- Personalised image and communication for each industry.