| Direct exhibitors (Retail area) | 90 stands |
Ocupation floor area |
6.961 sqm |
| Dogs |
5.030 |
| Cats | 900 |
| Estimated no. of visitors to exhibitions of animals (not registered) |
10.060 |
| Visitors registered at the ticket office | 15.432 |
TOTAL VISITORS: 36.500
IMPACT |
|
|---|---|
REGISTERED MEDIA |
134 |
ACCREDITED JOURNALISTS |
191 |
NEWS ITEMS ON TELEVISION |
24 |
NEWS ITEMS ON THE RADIO |
13 |
NEWS ITEMS IN WRITTEN MEDIA |
54 |
INTERNET |
45 |
TOTAL NO. OF APPEARANCES IN THE MEDIA |
136 |
In March, April and May various measures were taken to create interest in the social network profiles. 22 special promotional activities with the exhibitors