Salón Look 2024 boosts the hairdressing area with a great lineup of shows and training opportunities
Parallel activities to the commercial activity at Salón Look will begin on the 18 October with the 6th edition of the Business Meeting.
From 18 to 20 October 2024, IFEMA MADRID will host a new edition of Salón Look, the most important fair on the Iberian Peninsula specialised in image and integral beauty, which will feature numerous product innovations alongside a wide range of professional activities.
Hairdressing, a major highlight of Salón Look 2024, will once again shine with its Hair Look Catwalk featuring top-level shows such as Effervescene, along with contributions from the highly creative group Experimento No Name, Flapping Wings, which champions the role of female entrepreneurs in the professional beauty sector, and José Urrutia, a tireless, expert trainer always in search of new challenges. All this will be complemented by the Kemon Fashion Show featuring the presentation of Angelo Seminara as Kemon Global Art Director and the presence of the Siëro Creative Team in their role as Cutting Directors for the brand in Spain. Seminara, in collaboration with the Kemon Crew team, will deliver an impressive show. Capping off the programme will be the Catwalk and Fígaro Awards to Spanish Hairdressing.
Additionally, in the Barbering area, complementing the vast exhibition and training offering on the stands of the companies attending the fair, the Home of the L3vel3 Brand Masterclass will also take place, featuring international figures such as Jay, Arod, and Bengie.
Professional meetings
Parallel activities to the commercial event at Salón Look will begin on the 18th with the celebration of the 6th edition of the Business Meeting. This business meeting for professionals in the cosmetics and hairdressing industry will feature various conferences led by top-level professionals aimed at entrepreneurs, distributors, and wholesalers in the beauty sector. The Business Meeting is endorsed by STANPA, the National Association of Perfumery and Cosmetics, and ANEPE, the National Association of Companies in the Professional Hairdressing and Aesthetics Sector, with sponsorship from Kemon and Panasonic for Professionals.
Moreover, groups, associations, and training centres choose Salón Look to host their most important professional meetings of the year, such as Universidad Provalliance with 'Origin and Future: Defining Style', the celebration of the tenth anniversary of the University of Imaging, The Hair MBA Fest 2024, and the Intercoiffure Spain Meeting, titled 'A Meeting of Art, Style, and Knowledge'.
Additionally, on Friday morning, there will be an interesting initiative organised by the Fundesmo Foundation called 'Boost Your Professional Future'. This fascinating and dynamic offering once again positions Madrid as the epicentre of hairdressing and barbering, alongside demonstrations and presentations by exhibiting brands at their stands or on the accessible Hair Look Focus and Barber Ring stages.
The next edition of Salón Look, the leading event in the image and integral beauty sector in Spain and Portugal, organised by IFEMA MADRID, will take place from 18 to 20 October 2024 in Halls 12, 14, and 14.1.