Salón Look 2024 is gearing up one month ahead of opening day

Salón Look, Salón Internacional de la Imagen y la Estética Integral (The International Image and Integral Aesthetics Exhibition), the meeting point for beauty, image, and integral aesthetics, is gearing up for its upcoming event. The event will take place from 18 to 20 October, from Friday to Sunday, on the Recinto Ferial at IFEMA MADRID, bringing together prominent brands and companies across key segments of the sector: Natural Cosmetics, Professional Aesthetics and Equipment, Micropigmentation, Hairdressing and Furniture, Barbering, Nails, and Makeup.

Once again this year, Salón Look will promote the internationalisation of the event, renewing its collaboration with ICEX and STANPA to organise an International Buyers Programme. This programme will include face-to-face B2B meetings to facilitate the international expansion of brands and companies present at the fair. This edition will feature buyers from Germany, Bulgaria, Croatia, Denmark, Finland, Greece, Latvia, Lithuania, Norway, Romania, and Serbia.

Professional Training and Specialisation

The trade event, focused on empowering professionals in the image and integral aesthetics sector, will offer a comprehensive programme of activities aimed at the training and specialisation of sector professionals. Among other activities, the Business Meeting, Catwalk Shows, and Effervescene have been scheduled, featuring the highly creative collective Experimento No Name, Flapping Wings, which advocates for the role of women entrepreneurs in the professional beauty sector, and José Urrutia, a tireless expert trainer who is always on the lookout for new challenges. Additionally, the Kemon Fashion Show will showcase Angelo Seminara as Kemon Global Art Director, alongside the Siëro Creative Team as the brand’s Cutting Directors in Spain. The programme will culminate in the Pasarela and Fígaro Awards for Spanish Hairdressing. The XVI Congreso de Estética y Masajes de autor (16th Aesthetics and Signature Massage Congress) will take place in the realm of Professional Aesthetics. What's more, one of the most eagerly followed events will return for another edition: Nailympion Spain.

This powerful line-up will once again position Madrid as the epicentre of beauty, with high-interest professional meetings facilitated by FANAE, Intercoiffure, The HAIRMBA, Provalliance University, and the University of Image. The Barbering area will also host the Home of the L3vel3 Brand Masterclass.

A Meeting Point for Distributors and Wholesalers

During the first day on Friday, 18 October, entrepreneurs, distributors, and wholesalers in the beauty sector will play a significant role at Salón Look, thanks to the event's collaboration with several professional associations such as ANEPE, which has particularly contributed to strengthening the bond to make the event a major meeting point and an important commercial reference. This goal is further supported by the Business Meeting, a networking space reinforced with a series of conferences and presentations designed specifically for this collective, providing an ideal environment for exchanging knowledge and professional experiences, generating new business opportunities, and expanding professional contact networks. In this context, initiatives and actions are being carried out to ensure that Salón Look continues to be a marvellous meeting point for distributors and wholesalers during the three days of the fair.

The complete list of exhibitors and brands, as well as all activities planned, can be found at the following link.

High participation

Salón Look boasts significant participation from companies and brands across various key segments of the sector. Among them, notable names in Cosmetics and Aesthetic Equipment include Aesthemed, Armesso, Bestetic Selection, BTL, Care & Beauty, Cincos Medicina & Estética, Cosméticos Foráneos, Dermalogica, Endospheres, Evolugie, Indiba, Hissys Technologies, Ir Medical, Röss, Leaseir, Milesman/Vossman, Naturnua, Opphalo, Novasonix, Sapphire, Sinclair, Sipania, Silvia Moreno & Onnafit, Skinderma, Termosalud, Wonder, X Medical o Zena España.

In the Hairdressing and Furniture sector, great names such as AG Asuer Group, Artero, Amabilia, Babylisspro, Chic & Love, Comfortel Forniture, Decovera, Eolux, Fama Fabre, Farmagan, Industrias Oriol (Eurostil, Ragnar, Pollie y Tassel), Insparya Hair Clinic, Gamma Piu, Krous, La Diosa, La fresca Belleza ArteSana, Laboratorios Kapyderm, Lim Hair, Naturalmente, Perfect Beauty, Termix Professional, Truss Professional, Urban Line, Violet Hair Cosmetic, Vitality’s will be in attendance. And from the Barbering sector there will be prestigious exhibitors such as Carobels, El Mirall, Filos Crende, ¡Hey Joe!, Iberian, KX Profesional, L3VEL3 SPAIN and Wahl. Last but not least, in the Nails and Makeup sector, the event will be attended by firms like Angel Nails, Economic Nails, California Dreaming, Grupo Harpo, Peggy Sage, Semilac, Siberia Salón, TH Centro Cosméticos, and Thuya. The presence of companies from the software sector is strengthened by brands such as Booksy, Fresha, and Vodafone.