With 170 participating companies, PMG PROMOGIFT 2025 is now established as Southern Europe's leading trade fair for the promotional gift sector
At IFEMA MADRID, from 14 to 16 January 2025
The Advertising through Promotional Gift sector (PTO) is gearing up for its get-together in Hall 12 of the Recinto Ferial at IFEMA MADRID from 14 to 16 January. This will be the 17th edition of the International Trade Fair for Promotional Gifts, PMG PROMOGIFT 2025. Yet again, this meeting, which is growing in all aspects, will be a major commercial showcase for this important sector of the economy in Southern Europe.
Indeed, this new edition of PMG PROMOGIFT will display some of the most innovative offerings in promotional gifts, featuring 170 companies, including many leading brands in this field, from 12 countries (20% more than in the previous 2024 edition, reflecting the growing international significance of the exhibition), and covering a net area of 5,350 square metres, which is 7% larger than last year.
All this means that PMG PROMOGIFT will reflect the current strong position of this very robust sector, according to all indicators. In fact, during the last financial period, it turned over more than €2.4 million, around €900 million of which corresponded to wholesaler members of the two associations that have supported the event since the beginning: AIMFAP, the Association of Importers, Wholesalers and Manufacturers of Promotional Items; and FYVAR, the Association of Advertising and Promotional Goods Manufacturers and Vendors.
At PMG PROMOGIFT 2025, leading manufacturers, distributors, and importers of promotional and advertising gifts, as well as machinery, will meet to present their best proposals and solutions to a broad collective of industry professionals from the promotional products sector, including advertisers, advertising agencies, communication agencies, sign makers, graphic arts professionals, and souvenir vendors.
Alongside commercial activities, this edition will feature a comprehensive schedule of seminars in the auditorium set up in Hall 12 of IFEMA MADRID, where experts will address current issues in the sector. This extensive programme, organised in collaboration with AIMFAP and FYVAR, will cover subjects such as “The Power of Artificial Intelligence in Advertising through Promotional Gift sector (PTO)” and “The Future of Printing: How AI is Changing the Game,” on the 14th, in morning and afternoon sessions respectively; “Business with Impact: The Carbon Footprint in Your Business" and "COMPLIANCE in Promotional Gifts" will take place on the 15th, also in the morning and afternoon sessions, followed by "Sustainability in the Promotional Gift Industry," closing on the last day, 16 February. The event creates a high-level space for analysis and reflection.
Likewise, PMG PROMOGIFT will once again feature its LIVE Connect platform, which allows participating companies and industry professionals to stay connected beyond the physical celebration of the Fair.
Finally, another new feature of PMG PROMOGIFT 2025 is that it will be held alongside C!Print Madrid, organised by Infopro Digital Trade Show, while each event retains its own identity in separate halls: PMG PROMOGIFT in Hall 12 and C!Print Madrid in Hall 14.
For more information: https://www.ifema.es/promogift