PMG PROMOGIFT brings together a promotional gift sector that turns over more than €2.4 bn
The fair has the support of associations AIMFAP and FYVAR
The PTO sector - Advertising Through Objects - has made a positive assessment for the 2023 financial year, having surpassed a turnover of over 2.4 billion euros, according to AIMFAP, the Association of Importers, Wholesalers, and Manufacturers of Promotional Items, which, along with FYVAR, the Association of Manufacturers and Sellers of Advertising and Promotional Items, supports the largest commercial platform for this industry in southern Europe: PMG PROMOGIFT. The 17th edition of the International Trade Fair for Promotional Gifts, organised by IFEMA MADRID, from 14 to 16 January 2025, will once again be a meeting point for the supply and demand of this important segment of the economy, with the participation of 160 companies.
Around 900 million of this turnover corresponds to wholesale associate companies of AIMFAP and FYVAR, a volume that goes hand in hand with the growth of 5% to 10% experienced by promotional gift manufacturers, importers and wholesalers, according to that association, which means it has almost achieved its best figures.
PMG PROMOGIFT 2025 will be held in this positive economic environment. According to AIMFAP president Emilio Estellés-Zanón, “PMG PROMOGIFT 2025 will be the best ever in its history, considering the number of exhibitors and registered visitor companies. In addition, the coincidence with C!Print, makes it the most important fair in its sector in southern Europe.”
Meanwhile, FYVAR advocates for a superior technological positioning within the distributor subsegment - specifically in claims - to drive a more conventional segment. Thus, technological investments in the fields of positioning, AI, sites, simulators, etc., will generate a greater presence, especially among the final customers.
Regarding importers and wholesalers, there is a gap between family companies and multinationals, with the future of the first in specialisation and the sale of proximity, either geographical or occasional.
In reference to PMG PROMOGIFT 2025, according to the President of FYVAR, Gabriel Moesse, 'This year, even more significantly, we anticipate a record in terms of quality, above all, and possibly also in the number of visitors, as it will be held jointly with C!Print, positioning the event as one of the three most important in Europe and again with a stronger focus than ever on the internationalisation of the Fair.' This edition will undoubtedly be appreciated by visitors for the quality of its content, requiring more than one day to fully explore.
More information: https://www.ifema.es/promogift