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26 November 2024

PMG PROMOGIFT 2025 will analyse the current promotional gift scene

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A fascinating programme of contents will be presented at the PMG Forum, which will be held within the framework of PMG PROMOGIFT from 14 to 16 January in Hall 12 at IFEMA MADRID

. One of the new features of the 17th edition of PMG PROMOGIFT 2025, Salón Internacional del Objeto Promocional y Maquinaria para Personalización (International Trade Fair for Promotional Gifts and Personalisation Equipment), organised by IFEMA MADRID from 14 to 16 January, will be the PMG Forum, where the current state of the Advertising Through Objects (in Spanish: Publicidad a Través del Objecto - PTO) sector will be analysed.

The programme will be staged in the Auditorium within the Trade Fair, in Hall 12, where sector experts will address subjects such as “The Carbon Footprint in PTO”, “The use of Artificial Intelligence in PTO”, “Sustainability of PTO” and “Compliance”.

This packed agenda of professional meetings, organised in collaboration with the Association of Importers, Wholesalers, and Manufacturers of Promotional Products (AIMFAP), and the Association of Manufacturers and Sellers of Advertising and Promotional Products (FYVAR), will be a high-level space for analysis that complements the commercial activities of PMG PROMOGIFT, the largest event in this industry in Southern Europe.

This edition will be the first to coincide with C!Print, whose ninth edition will take place in Hall 14 of IFEMA MADRID on the same dates as PMG PROMOGIFT. This event, with a target audience of professionals from the printing, visual communication, and personalisation sectors, is organised by Infopro Digital Trade Show. The trade fairs will share synergies while each will have its own differentiated space.

More information: https://www.ifema.es/promogift