What is PRIVEL?

Trolley in front of an aisle in a supermarket PRIVEL

The B2B event for the private label market

Privel is created with the aim of bringing together private label manufacturers and retailers with the objective of establishing strategic commercial alliances and producing high quality products.

Organised by IFEMA MADRID and with Alimarket as the main collaborator, this new event will be the event to highlight the great prominence of Spanish companies in the private label market and to expand its activity into new markets such as LATAM.

The key meeting point for the market

Privel, is a B2B event that welcomes manufacturers and retailers from the different sectors:

Brewing machine

Exhibitors

  • Spanish producers: Spanish companies that offer private label products and wish to expand their presence in international markets. The diversity of products ranges from food and beverages to drugstore and hygiene, among others.
  • Food-based Distributors, Specialists and Buying Centres
  • Packaging and Design companies offering innovative and sustainable solutions for the packaging of private label products.
  • Providers of logistics services, technology and key ingredients for private label production.
  • Consultants and Specialists on market trends, international regulations and new market entry strategies.
People looking at meat products in a supermarket

Visitors

  • International Retailers and Distributors interested in introducing or expanding their offer of Spanish products.
  • Supermarket and Hypermarket chains looking for innovations, new products and direct supply agreements with producers.
  • Discount Stores and Department Stores looking for high quality and good value products to offer a competitive alternative to traditional brands.
  • Importers and Exporters who wish to establish commercial connections between Spain and international markets.
  • Sales Agents and Consultants who represent several brands and are looking to expand their portfolio with Spanish private label products.