PRIVEL 2025 Call for Exhibitors and Organising Committee
In collaboration with Alimarket, PRIVEL has established an organising committee composed of prominent sector leaders. PRIVEL 2025 will take place at IFEMA MADRID on 5–6 November, bringing together private label manufacturers, retailers, and distributors.
PRIVEL, set to debut on 5 and 6 November 2025, has officially formed its Organising Committee and held its first meeting to define the strategic vision for the inaugural trade fair. The event will bring together the entire value chain of the private label industry. They also announced the launch of the participation period for companies in the sector.
PRIVEL 2025, organised by IFEMA MADRID in partnership with Alimarket, is poised to become a landmark event on the private label industry calendar. Anticipating participation from over 100 companies, the event will feature a tailored format designed to address the industry's specific needs. This approach aims to reduce investment requirements while maximising ROI for all participants. Acting as a hub for business and direct negotiations between manufacturers and retailers, focusing on removing barriers and streamlining the decision-making process.
PRIVEL 2025 Organising Committee Structure
The PRIVEL 2025 Organising Committee brings together prominent leaders from across the private label industry's value chain, ensuring the event is tailored to meet the expectations of businesses and align with the sector's needs.
The meeting was attended by key industry leaders, including Ignacio García Magarzo, Director General of ASEDAS (Spanish Association of Distributors, Self-Service and Supermarkets); Antonio Font Soler, General Manager of the Euromadi Group; Laureano Turienzo Esteban, President of AER (Spanish Retail Association) and Founder of the Círculo Iberoamericano del Retail; Francisco Aranda Manzano, President of UNO (Spanish Business Organisation for Logistics and Transport); María Naranjo Crespo, General Manager of the Food Industry at ICEX Spain Export and Investment; José Antonio Latre Ballarín, Senior Advisor of Zelnova Zeltia, member of the advisory board for Patatas Meléndez, and Senior Business Advisor of AECOC; and Sergio Resille, General Manager of Publicaciones Alimarket, among others.
PRIVEL: Building Trade Bridges between Europe and Latin America
PRIVEL stands as the only trade fair in Spain exclusively dedicated to the private label industry. The event unites a diverse range of professionals from across the supply chain, including producers, manufacturers, distributors, packaging and design companies, service providers, and consultants. It serves as an essential networking platform for retailers, international distributors, supermarket and hypermarket chains, department stores, discount retailers, importers, exporters, sales agents, and consultants.
The 'My Private Label Madrid' initiative will be structured into two: Food and Non-Food. This strategic approach is designed to cater to the logistical, operational, and commercial needs of each sector, providing an optimised setting to highlight trends and innovations within each category.
PRIVEL's key strategic objective is to drive internationalisation through a comprehensive programme of buyers and B2B meetings. This initiative aims to serve as a vital commercial bridge between Europe and Latin America, fostering new opportunities for collaboration and opening doors to untapped markets. Madrid serves as the perfect location for this event, providing a vital connection between Europe and Latin America while offering genuine opportunities for business expansion.
First Private Label PRIVEL Conference
Organised by Alimarket and underscoring PRIVEL's strong commitment to knowledge transfer, the event will feature the first major congress dedicated exclusively to the private label industry. The congress will showcase high-profile speakers from the retail, manufacturing, and consultancy sectors, offering a comprehensive programme of practical, value-added conferences. These sessions will focus on the markets and categories with the greatest growth potential, as well as the strategies needed to thrive in each.
In summary, PRIVEL will unite the private label sector at IFEMA MADRID on 5–6 November 2025, offering a strategic platform with a triple focus: exhibition space, a congress, and a buyers' programme. The event will foster business growth, exchange best practices, and facilitate knowledge-sharing to support the continued development of this booming sector.
You can apply to participate as an exhibitor at the following link: https://www.ifema.es/privel/expositores/solicitud-participacion