Various food, drugstore and personal hygiene products
Various food, drugstore and personal hygiene products

PRIVEL

An event dedicated to the private label industry

Supermarket products -PRIVEL

PRIVEL, the best brands need the best partners

Privel, the new trade fair that becomes the meeting point for private label manufacturers and retailers. 

This event was created with the aim of serving as a business platform to promote the formation of strategic alliances between private label manufacturers and retailers, establishing connections that will enhance the supply of exclusive, high quality products.

Privel, organised by IFEMA MADRID and with Alimarket as the main partner, represents a key opportunity to highlight the great potential of Spanish companies in the private label market and to create new business opportunities in LATAM and other international markets.

Supermarket aisle PRIVEL

Why PRIVEL?

Privel's mission is to address the needs of the private label market and establish strategic commercial alliances between manufacturers and retailers:

  • Professional meeting point: The Fair facilitates direct negotiations between manufacturers and retailers, eliminating obstacles and speeding up the decision-making process and generating business opportunities.
  • Madrid, strategic location: Madrid is positioned as the perfect place to host this great event, ensuring the connection between Europe and LATAM and creating opportunities for international expansion.
  • Trends and Innovation: Privel, also becomes a space dedicated to the exchange of knowledge, the presentation of market trends and the creation of new business opportunities.

A specialized and innovative offer

Privel brings together different specialized sectors grouped in several exhibition areas in order to maximize business and networking opportunities for the entire value chain

Conference PRIVEL

Private Label Congress

Privel will host a large specialized congress organized by Alimarket, which will serve as a reference point to discover how some of the main leaders of the sector face the challenges presented by this market.

A program of conferences on crucial topics such as brand strategies, category management, logistical challenges, consumer habits, presentation of success stories or demonstrations of sales strategies.

More information

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