IFEMA MADRID Revolutionises Trade Fair Production with the Implementation of Marking Robots
A Commitment to Innovation that Optimises Processes and Allocates Over 3,300 Work Hours Annually to High-Value Activities for Clients
IFEMA MADRID takes another step forward in its innovation strategy by introducing robots for marking spaces and stands in the initial phase of trade fair production. This cutting-edge technology replaces the traditional manual process with an automated system, streamlining time and resources while enhancing the institution’s operational efficiency.
The new system features three robots capable of making up to 100 marks per hour, representing a significant leap in productivity. This automation allows for the reallocation of over 3,300 work hours per year to other high-value activities for IFEMA MADRID’s clients, optimising the efforts of the Event Production team. The implementation of this system involved an investment of €372,000, including staff training on the use and maintenance of the robots.
This project aligns with IFEMA MADRID’s commitment to digital transformation and the modernisation of trade fair production. In recent years, the institution has pioneered other technological initiatives that reinforce its leadership in the sector, such as Visual Space and interactive virtual floor plans.
Innovation and Digitalisation in Trade Fair Production
IFEMA MADRID’s drive for innovation has led to the development of Visual Space, a platform that creates a digital twin of the physical trade fair. This solution enables highly detailed event simulations, integrating tools to manage every aspect of a physical or hybrid fair in real time. Visual Space covers spatial planning, pre-sale operations, commercialisation, construction, event execution, and dismantling.
Additionally, IFEMA MADRID has introduced interactive virtual floor plans, a digital service that offers visitors and exhibitors a detailed, real-time overview of the trade fair. This tool provides graphic and business-related information on each exhibitor, displays their exact location within the pavilion, and allows attendees to plan optimised routes, enhancing their overall experience and time management during the event.
A Benchmark in the Transformation of the Trade Fair Sector
With the integration of these technological advancements, IFEMA MADRID strengthens its position as a benchmark in the modernisation of the trade fair industry. By embracing digital and automated solutions, the institution enhances the experience of exhibitors and visitors while improving operational efficiency in event production.
The introduction of marking robots represents a new milestone in this ongoing evolution, underscoring IFEMA MADRID’s commitment to excellence and innovation in event organisation. Through initiatives like these, the institution continues to lead the transformation of the sector, ensuring more efficient, sustainable processes that are tailored to the evolving needs of the market.