IFEMA MADRID Partners with MATCH Hospitality to Deliver the Hospitality Programme for the Spanish F1 Grand Prix 2026-2035
MATCH Hospitality to Design and Operate Exclusive VIP Experiences, Aiming to Set a New Benchmark in Fan Engagement for the Formula 1 Championship The partnership includes a €400 million investment over ten years for the construction, operation, and global marketing of premium hospitality areas.
IFEMA MADRID has announced an exclusive partnership with MATCH Hospitality for the development and operation of VIP and hospitality areas at the Spanish F1 Grand Prix, set to take place in Madrid from 2026 to 2035. This collaboration involves a €400 million investment from MATCH Hospitality, dedicated to creating a world-class hospitality programme for the event.
The agreement covers the strategic design and marketing of premium packages and unique experiences worldwide. MATCH Hospitality will manage the production of state-of-the-art VIP spaces, gourmet catering, and exclusive access, ensuring an unparalleled experience for Formula 1 fans and stakeholders.
IFEMA MADRID selected MATCH Hospitality for its outstanding track record in delivering hospitality solutions for major global sporting events, including the FIFA World Cups in Qatar 2022 and Australia & New Zealand 2023, the Formula 1 British Grand Prix, the MotoGP British Grand Prix, and the ATP Finals in London. Since 2019, MATCH Hospitality has exclusively managed hospitality programmes for the British Grand Prix at Silverstone, achieving significant success, including tripling customer engagement for its premium packages.
This collaboration combines MATCH Hospitality's extensive expertise in sports event hospitality with IFEMA MADRID's proven capabilities as a premier event organiser. IFEMA MADRID has hosted globally significant events, such as COP 25 and the NATO General Assembly in 2022, and manages internationally renowned fairs, including FITUR, ARCO, and FRUIT ATTRACTION. Together, the two organisations aim to establish the Spanish F1 Grand Prix as a standout event on the global Formula 1 calendar, particularly within Europe.
The Spanish F1 Grand Prix will be specifically designed to enhance the experience for both competing teams and fans, blending sport with entertainment to deliver a truly unforgettable event.
About the Spanish F1 Grand Prix 2026-2035
The return of Formula 1 to Madrid begins in 2026 and will span ten years, until 2035. IFEMA MADRID’s successful bid to host and promote the Spanish Grand Prix is underpinned by its unparalleled ability to organise world-class events, financial stability, and the strategic advantages of its state-of-the-art venues. The event is set to exceed Formula 1's sustainability benchmarks, with a commitment to carbon neutrality, aligned with F1's principles of sustainability, diversity, and inclusion. Accessibility will be a defining feature, making this the most conveniently located circuit in the competition’s history. The Grand Prix venue, based at IFEMA MADRID, offers unprecedented connectivity, with public transport playing a central role. Just five minutes from Madrid-Barajas Airport and integrated into the city, the venue is served by a comprehensive transport network, including a metro station at the circuit, local trains, and buses. It is projected that up to 90% of fans will arrive via public transportation, setting a new standard for accessibility in Formula 1.
About IFEMA MADRID
IFEMA MADRID is Spain's leading trade fair operator and a key player in Europe’s events industry, hosting over 100 trade fairs and 600 events annually, with the participation of 40,000 companies and 4 million visitors. Known for its dynamism and innovation, IFEMA MADRID has demonstrated resilience and leadership, spearheading the global revival of the fairs and events sector during challenging times. Its international reputation is reinforced by hosting prestigious global events, such as COP 25 and the NATO General Assembly in 2022, while organising landmark fairs such as FITUR, ARCO, and FRUIT ATTRACTION.
About MATCH Hospitality
MATCH Hospitality is a global leader in the management and delivery of hospitality programs for the sports industry. Since 2007, the company has been providing premium hospitality solutions for some of the world's most prestigious sporting events. With a vast network of offices and sales agents spanning five continents, MATCH Hospitality connects event organizers and rights holders with customers seeking exclusive, high-end hospitality experiences. Renowned for its expertise in production, marketing, sales, customer service, and product development, MATCH Hospitality is a trusted partner for major global events. Its extensive experience spans various sports and markets, making it a leading authority in the field.