IFEMA MADRID forms an alliance with Korean operator BEXCO to explore and develop business opportunities
This landmark collaboration agreement is a pivotal step in IFEMA MADRID's internationalization strategy. It opens up exciting avenues for collaboration and promotion of our trade fairs and events in Asia, marking a significant milestone in their journey.
The executive vice president of IFEMA MADRID, Daniel Martínez, and the CEO of Busan Exhibition & Convention Center (BEXCO), Soo Deuk Sohn, have signed a cooperation agreement whereby both trade fair operators will collaborate to promote and develop fairs and events on their premises.
As part of this partnership, IFEMA MADRID and BEXCO will venture into new business opportunities. This includes the potential to co-organize events in key technical sectors such as aerospace, drone technology, robotics, independent mobility, and geospatial mobility, among others, which are currently at the forefront of the global economic landscape.
For IFEMA MADRID, this represents a new milestone in its internationalisation strategy, so far developed mainly in Latin America in collaboration with important trade fair operators on the continent, to explore new projects and means of business collaboration in Asia.