MOTORTEC 2025 has further strengthened its international presence
It has cultivated a robust international buyer’s programme resulting in an increase in investments by 25%
MOTORTEC 2025, the leading trade fair for the automotive industry and the aftermarket in Southern Europe, is set to host an international buyer’s programme for its seventeenth edition. Organised by IFEMA MADRID, the event will take place from 23 to 26 April 2025. To support this initiative, MOTORTEC 2025 has increased investment in the programme by 25% compared to the budget allocated for the previous edition in 2022.
The programme aims to attract high-level buyers from the most strategic and promising markets in the automotive aftermarket industry. These buyers will have the opportunity to engage directly with the industry's leading firms through a programme of personalised meetings, designed to deliver significant business opportunities and mutual benefits. With this programme, the number of international visitors is projected to increase by 39% compared to the 2022 event.
This initiative, along with MOTORTEC’s extensive international promotional efforts—including support from IFEMA MADRID’s global delegations, participation in major industry events, and media presence—further strengthens MOTORTEC’s international reach.
In fact, MOTORTEC 2025 has already secured the participation of 206 international companies from 25 countries, out of a total of more than 600 exhibitors. These companies have reserved a net exhibition area of 5,622 m², marking a 50% increase compared to the 2022 edition.
Similarly, MOTORTEC has established collaboration agreements with leading industry associations across various markets, including ACAP, ANECRA, AFIA, ARAN, and DPAI in Portugal; ADIRA in Italy; FEDA in France; AMICA and GIPAM in Morocco; NAACAM and NAAMSA in South Africa; PGM in Poland; and ANAPSA and INA in Mexico. These agreements with industry associations have played a key role in shaping the international buyer’s programme.