MOTORTEC MADRID 2025 event is a key event for the tyre sector and an unmissable opportunity

The 17th MOTORTEC MADRID, the main aftermarket trade fair in Southern Europe, will occupy six of the IFEMA MADRID halls from 23 to 26 April 2025. The event will host sectors that make up the automotive aftermarket, including the tyre sector, which is facing significant challenges.

The sector's presence at the MOTORTEC MADRID trade fair is of great importance, as highlighted by David Moneo, Director of the Show, during his speech on 4 October at the 6th Forum of the employers' association ADINE, the National Association of Tyre Distributors and Importers. This organisation has supported the event throughout its history.

Moneo emphasised the promising outlook for the forthcoming event, urging the prominent automotive components industry to seize the opportunity to enhance their commercial strategies, facilitate their growth and expansion, and capitalise on the opportunities presented by internationalisation.

Considering the recent implementation of the Ecodesign Requirements for Sustainable Products (ESPR) by the European Union in July 2024, it is imperative that the tyre sector addresses the challenges it is currently facing. The ESPR introduces new and more rigorous requirements for tyre durability, environmental impact reduction and recycling, and it is crucial that the tyre industry aligns its practices with these new standards. The change will have a significant impact on the management of end-of-life tyres (ELTs) and the tyre recycling industry in Europe and Spain, according to TNU (Tratamiento de Neumáticos Usados meaning treatment of used tyres).

One of the most innovative elements of this regulation, according to TNU, is the implementation of the Digital Product Passport (DPP). This will allow products to be tracked from manufacture to recycling, providing key information via a QR code on traceability, recycled content and carbon footprint. In the context of tyres, the DPP will streamline the identification of tyres suitable for recycling, enhancing the quality of recovered materials and facilitating their reuse in the production of new tyres.

For the automotive aftermarket industry, including the tyre sector, which typically has a strong presence at the show, participation in MOTORTEC MADRID 2025 is crucial. The event offers a comprehensive range of commercial tools and facilities, enabling exhibitors to maximise profitability and achieve the highest return on investment.