MOTORTEC 2025 boosts its international positioning
In total, the event will bring together 600 companies and will record a net occupancy of 41,000 m2.
With five months to go, the Fair has confirmed 190 foreign exhibiting companies, which have contracted an exhibition area of 5,300 m2.
MOTORTEC, the leading Trade Fair for the automotive industry and the aftermarket in Southern Europe, organised by IFEMA MADRID, will hold its seventeenth edition from 23 to 26 April 2025, taking a qualitative leap forward in its international positioning.
According to the Organisation's estimates, the Fair will reach a record number of international participants. To date, and with five months to go, 190 foreign companies from 25 countries have confirmed their attendance, a 104% increase compared to the previous edition in 2022. This level of participation means that, in terms of exhibition space, 5,300 m2 will be occupied: a 92% increase. In total, the forecasts for the Fair as a whole predict around 600 exhibiting companies and 41,000 m2 of floor space: increases of 36% and 32%, respectively.
In this context, an extensive marketing campaign is taking place in the countries of greatest interest to the sector, through the IFEMA MADRID delegations abroad, and a significant investment has been made in the organisation of an ambitious programme of international buyers from 10 of the countries of greatest interest to the industry.
Agreements have also been reached with some of the major international automotive, distribution and manufacturing associations. In particular, partnerships have been signed with ACAP, ANECRA, AFIA and DPAI from Portugal, ADIRA from Italy, FEDA from France, AMICA and GIPAN from Morocco, NAACAM and NAAMSA from South Africa, and other countries such as Poland, Turkey, Colombia, Chile, Mexico and Peru. These are some of the most attractive markets for the domestic market.
Technical press also plays an important role in the aftermarket sector, which is why MOTORTEC has reached agreements with 42 media outlets - 20 of them foreign - from 9 countries, who will provide full coverage of MOTORTEC 2025.
As part of the international action plan, MOTORTEC also plans to be promoted at some of the major international events in the automotive aftermarket sector, such as Automechanika Frankfurt, Dubai and Shanghai; Expomecánica, Oporto, and MAT Casablanca.