Summary Previous Edition
MOMAD closed its latest edition, held from September 13 to 15, with a remarkable commercial dynamism. A total of 300 fashion, footwear and accessories brands participated, increasing participation by 5% compared to the September 2023 edition. The diversity of buyers' countries of origin also grew by 12%.
MOMAD supports entrepreneurship with initiatives such as the MOMAD Talents competition, agreements with innovation accelerators, and participation programs such as EGO for emerging brands. In addition, the Sustainable Experience space expanded its offer of sustainable brands.
In a spirit of continuous renovation and updating as the sector advances, MOMAD has incorporated a new exhibition area with auxiliary services that has proved to be very popular during the event, with companies focused on technology, sourcing and shopfitting.
The MOMAD Catwalk was a great success with fashion shows of exhibitors' collections and a program of talks, conferences and round tables, filling each day.