MOMAD gains in stature thanks to the support of outstanding brands from the national scene

The most recent edition of MOMAD more than proved its ability to attract buyers, distributors, and designers from around the world, encouraging business exchange and creating new commercial opportunities.

One of the highlights was the participation of professional visitors from more than 55 countries, which has reaffirmed MOMAD as an extremely valuable fair for internationalisation and driving the sector. A total of 300 participating brands were divided into different sectors such as Contemporary, Fashion Showrooms in Metro Space, Event, Party and Ceremony, Sustainable Experience, Casual, Resortwear & Bohochic, and Auxiliary Services, along with the programme of talks and catwalks that were displayed at the fair.

It is also important to highlight MOMAD's commitment to entrepreneurship and new designers with its EGO programme, which makes space for emerging talent at the fair, not to mention the MOMAD Talents by Isem competition, which rewards up-and-coming designers with a stand at the fair. This year's prize went to designer Kimi Ysa and designer Enara Rodriguez. The commitment to new talent was also evident at the fair, exemplified by the catwalk featuring the students from CSDMM-UPM, who had the opportunity to introduce their designs to a hall full of visitors.

The Conscious Boutique was also featured alongside these important aspects. It is a space focused on sustainable fashion showing designers and brands committed to ethical production and positive environmental impact, including Alba Conde, Brax Feel Good, Faride, Ikikiz, Ildhorit, Innbamboo The Original, Marae, Monika, Nice Hand, Perpetummobile, Saint James, Sanvin, Tartaruga, Vanó Studio, and Zahati.

The fair director, Julia González, remarked that “during a difficult time for this sector, MOMAD continues to evolve and adapt to its needs. What’s more, we have witnessed how the fair continues to be an important meeting point for the national product, and growth has also been seen in international participation along with great interest in sustainable fashion, which spurs us to keep investing in these pillars in the future”.

The positive impressions left by this fair among the exhibitors have been expressed, among others, by Laura Sanson, marketing director of Surkana, who confirmed that the fair has had positive results for them, and their intention is to return with an upgraded stand aligned with their brand identity, showing that MOMAD remains a key platform for their growth and expansion. Likewise, Enrique Secall, CEO of Secall Agency, mentioned that they were very satisfied with the quality of the exhibition, allowing them to strengthen their presence and connect with new clients.

Regarding the programme of activities shared by these three fairs, the MOMAD catwalk was the venue where outstanding brands showed o9ff their designs and trends, with brands like Mubri and Bohé Lotus; Redsilk by Redhelga, Patadekoala, Aztures, Ana Lanas, Selva de mar, Shamat, Tricotrá, Inma de la Riva & Inridelo, Banbroken under the Málaga Moda umbrella; ICE Castilla y León and their exhibiting brands Susana Escribano, Didesant, Ángel Iglesias, Pablo y Mayaya hats, Marae and Miso/Grupo Eme; Bajo la piel (Under the skin) organised by Ubrique city council, Dolcezza and Fresh Cotton; Acquadicocco and Kapdacasa; Christina Paris and Liberosis Paris, and the looks created by students from CSDMM-UPM.

The Asociación ADA catwalk show was one of the highlights of the activities at Madridjoya, as well as the Denisova Project, which was held in collaboration with ONCE and offered a journey through 50,000 years of the history of jewellery, with designs from the past reinterpreted by contemporary artists with participation by 80 blind and deaf-mute models, underlining how fashion and jewellery are accessible to all and breaking barriers in the industry.