MOMAD concludes with the increased presence of international companies and buyers
The September 2024 edition recorded growth of over 5% in exhibitors and 12% in countries represented.
MOMAD has wrapped up its latest edition, held from 13 to 15 September, with significant commercial dynamism, aided by the participation of 300 national and international companies. This marks an over 5% increase in presence compared to the same edition in September 2023, alongside a rise in international buyers. In this context, the most important event in the fashion industry on the Iberian Peninsula has experienced heightened interest from international markets, with a 12% increase in the diversity of countries represented by buyers, rising from 54 to 61 countries worldwide.
MOMAD and entrepreneurship are the perfect pair
One of MOMAD's objectives is to support the business sector, especially young entrepreneurs. Among the initiatives to promote entrepreneurship at the fair are the MOMAD Talents by ISEM competition, with the winning brands being ‘O Mareta’ and LELE. There is also an agreement with VIA TEXTIL, an innovation accelerator for the Galician textile sector, designed to promote, accelerate, and increase the success rate of innovation processes for Galician companies in this sector. Additionally, the EGO Programme targets fashion brands that have been marketing their collections for less than three seasons. These have had advantageous conditions to participate in MOMAD and help them to go to the market; and, finally, the cession of a stand and celebration of a parade to present the projects of the students of the last year of the CSDDM-UPM.
Furthermore, the Sustainable Experience Space, featuring emerging companies, has expanded its offerings with more brands that meet environmental, social, and economic sustainability criteria. Additionally, the fair has improved its sustainability parameters through various programmes for its exhibitors, alongside enhancements in materials and recycling efforts.
New Auxiliary Services Sector
In a spirit of continuous renewal and adaptation to the evolving industry, MOMAD introduced a new area that proved highly popular during the event. It featured companies focused on technology, sourcing, and retail conditioning. Among them were Fibbl, the Albanian Investment Development Agency, Sensory Comfort, and Delta Neo.
MOMAD is a reference point for the Portuguese sector
As expected, the fashion industry in Portugal continues to endorse MOMAD's leadership in the sector. This edition saw a notable presence from around twenty Portuguese companies, including Polita, Guimanos, Maloka, Paul Brial, G’Ozé, Ana Sousa, Kalisson, Bagoraz, Get in Vibe, Christina Felix, Gianni Kavanagh, Mrolo, Bamburi, Beppi, SMF, Arcopedico, Scusi, Scripta and Funki Project.
A multifunctional catwalk
The programme of catwalk shows, talks, and roundtable discussions held at the MOMAD Catwalk has been a resounding success. The constantly dynamic and highly relevant content was the focal point of this runway, which received great acclaim from visitors as well as some exhibitors, evidenced by the full attendance at each event.
MOMAD September 2024 was held from 13 to 15 September in Hall 8 of the IFEMA MADRID Recinto Ferial, coinciding with Intergift (11-14 September), Bisutex and Madridjoya (12-15 September) and MBFWMadrid (12 to 16 September).