Motor, car and transport fairs

The motor shows at IFEMA MADRID showcase a wide variety of vehicles, from the latest generation of cars to motorbikes, electric bicycles and second-hand vehicles. Visitors can find models of different brands and segments, from utility and sports vehicles to luxury cars and commercial vehicles.

In addition to vehicles, these fairs also often include areas dedicated to automotive components and accessories, services related to the sector, innovative technologies such as electric and autonomous vehicles, and interactive activities such as test drives and product demonstrations.

Motoring at IFEMA MADRID

At IFEMA MADRID, several fairs are organised covering different aspects of the world of motoring, offering experiences and opportunities for different audiences. Here is a description of some of the most outstanding fairs:

Madrid Car Experience: This event offers visitors the opportunity to experience a wide range of vehicles up close, from conventional models to the most innovative and technologically advanced. In addition to the car show, it can also include interactive activities, driving demonstrations and test drives.

Salon del Vehículo de Ocasión: This fair is aimed at those interested in buying and selling used vehicles. Attendees can browse a wide selection of second-hand cars of different makes and models, as well as obtain information on financing, warranties and services related to the purchase of used vehicles.

FIAA (International Bus and Coach Fair): This fair focuses on the road passenger transport sector, showcasing the latest innovations in buses, coaches and commercial vehicles. It is an important event for industry professionals, where new products, technologies and solutions for public and private transport are presented.

Global Mobility Call: This event focuses on sustainable urban mobility and innovative transport solutions. It brings together companies, institutions and mobility experts to share knowledge, discuss trends and present projects related to smart mobility, vehicle electrification, ridesharing and other initiatives to improve mobility in cities.

These fairs provide a platform for showcasing products, exchanging ideas and generating business opportunities in the motor and mobility sector. They also offer a unique experience for visitors interested in exploring the latest trends and technologies in the automotive and transport world.

Visitor profile

The visitors who usually attend the motor trade fairs at IFEMA MADRID have different profiles but share a common interest in the automotive and mobility field. These profiles include:

Car enthusiasts: This group comprises car enthusiasts and car lovers who enjoy exploring the latest developments in the industry, from classic models to the most modern and technologically advanced ones. They are looking for information on technical features, innovative designs and vehicle performance.

Potential buyers: Visitors who are considering buying a new or used vehicle are another important segment. They look for options and compare models, prices and purchase conditions. Motor shows offer them the opportunity to view and test drive different vehicles in one place, as well as obtain information on financing, insurance and after-sales services.

Industry professionals: This group includes representatives of automotive companies, dealers, manufacturers, distributors, service providers and transport professionals. For them, motor shows are a platform to establish business contacts, present new products and services, and keep abreast of the latest trends and developments in the industry.

Mobility and sustainability experts: With the growing interest in sustainable urban mobility, motor fairs also attract experts, researchers, urban planners and representatives of governmental institutions and environmental organisations. These visitors seek information on electric vehicles, clean technologies, ridesharing solutions and sustainable urban mobility policies.

Motor sector

The motor industry in Spain is one of the main pillars of the national economy and occupies a prominent position at European and international level. With a long tradition and a well-established industry, Spain is a major vehicle manufacturer and a hub for the production and export of automobiles.

Spain is one of Europe's leading vehicle producers, with a strong industrial base that includes some of the world's leading manufacturers, such as SEAT, Volkswagen, Renault, Ford, Mercedes-Benz and PSA Group. Automotive production in Spain covers a wide range of vehicles, from passenger cars to commercial vehicles and buses.

The motor industry in Spain is highly export-oriented, with a large part of production destined for international markets. Spanish vehicle exports reach more than 130 countries around the world, contributing significantly to the country's trade balance and economic growth. The automotive sector is one of the main employers in the Spanish economy, generating hundreds of thousands of direct and indirect jobs throughout the country. The automotive industry covers a wide range of areas, from vehicle manufacturing and assembly to research and development, logistics, marketing and distribution.

Spain has a strong innovation ecosystem in the automotive sector, with research centres, universities and companies dedicated to developing new technologies and solutions for the mobility of the future. The industry is increasingly embracing advanced technologies, such as electrification, connectivity and autonomous driving, to improve vehicle efficiency, safety and sustainability.The automotive sector in Spain is committed to sustainability and reducing pollutant emissions.Companies are investing in the development of more efficient and environmentally friendly vehicles, including the manufacture of electric, hybrid and low-emission vehicles, as well as the implementation of more sustainable production practices.

Companies are investing in the development of more efficient and environmentally friendly vehicles, including the manufacture of electric, hybrid and low-emission vehicles, as well as the implementation of more sustainable production practices.