Product area
Exhibition area for the supply and distribution of fresh produce.
Discover the international meat sector trade fair
Meat Attraction, organised by IFEMA MADRID and ANICE, is a leading trade fair in the meat sector, providing an essential platform for operators, exhibitors and buyers. With a focus on marketing, innovation, quality and knowledge, Meat Attraction 2025 seeks to promote international business activity and encourage training and interaction between meat industry professionals.
What is Meat Attraction?
Meat Attraction is BUSINESS
MEAT ATTRACTION is a fundamental sectoral instrument for the development, promotion and growth of the meat industry, and its roadmap includes making Spain the main hub for the international marketing of meat products.
Three days of intense B2B commercial relations with the meat sector, which will bring together visitor profiles for each exhibition area: product area - domestic and international retail purchasing managers, food industry purchasing managers, the Horeca channel, retailers and meat product importers - as well as the auxiliary industry area - industry managers in the areas of production and quality, engineering, plant and maintenance, research and laboratory, retailers and horeca.
Meat Attraction, through the International Guest Program, will attract to Madrid regular customers or new potential customers for all direct exhibiting companies. In addition, B2B - B2MEAT sessions will be held by product category and buyer profile.
In addition, actions will be carried out according to demand channels (distribution, traders, importers and retail, collectivities, the specialist retail channel, and the catering sector).
Meat Attraction will bring together the entire meat community 365 days a year through the Meat Attraction LIVE Connect platform; a digital platform that enhances and complements the in-person event with new functionalities.
Meat Attraction is INNOVATION
Innovation will be one of the fundamental axes at Meat Attraction to highlight all the innovation and sectoral novelties as one of the pillars of a modern industry adapted to new consumer profiles.
INNOVATION HUB, is the space that will bring together all the innovations and products of the exhibitors to promote them and give them maximum visibility.
Innovation Hub Awards: all companies participating in the Innovation Hub will be able to present their products for the Innovation Hub Awards, which will recognize and highlight the R&D&I efforts of the meat sector as a whole, and of each company in particular. The jury will take into consideration the criteria of innovation, sustainability and applied technology.
INNOVA FORUM: conferences on innovation in each link of the chain.
Meat Attraction is DIVERSITY
Meat Attraction will be hosting the variety of meat products from both the Product Area and the Auxiliary Industry and Value Chain Area; because Meat Attraction is the commercial meeting point for all industry professionals with the entire distribution channel.
It is worth highlighting The Butcher’s Shop area, dedicated to offering solutions and innovations for butchers and charcutiers and the Ibérico Land space, focused on the Iberian meat products industry.
Meat Attraction is KNOWLEDGE
A complete program of conferences has made Meat Attraction the knowledge centre for the sector, with activities and events characterised by the wide variety of content, as well as the high calibre of participants and speakers.
- Symposiums on automation and digitalisation in the industry.
- Technical talks on food quality and safety.
- Training and updating in the retail, point of sale and H&C sectors.
Conference at LIVE Connect: Technical conferences, debates, sessions and monographic congresses on a great diversity of topics: product categories, international market opportunities, topics of máximum sectoral interest, etc.
Our areas
Discover all the areas of which Meat Attraction is composed, their characteristics and details.
Auxiliary industry
Exhibition area for companies and suppliers offering a variety of services, supplies and equipment for the production, distribution and commercialization of meat products.
The Butcher’s Shop
An exhibition area of solutions and innovations for the specialization of butchers and charcutiers.
IbericoLand
Monographic exhibition area for the Iberian meat products industry.
Our visitors and exhibitors
Visitor profile
Retail purchasing manager (domestic and international)
Food industry (precooked food, ready meals, prepared food, culinary solutions, children's food, etc.)
HORECA channel; retailers, importers and traders; professionals dedicated to production, quality, research and maintenance.
Exhibitor profile
Professionals from various sectors: fresh and frozen meats, animal products, sausages, ready meals, organic, kosher, halal, etc.
Distribution channels such as HORECA, retailers, importers and traders.
The auxiliary industry area covers industrial services, quality, logistics, technologies and equipment.
Why visit Meat Attraction?
The product and ancillary industry areas collaborate to improve the supply chain through strategic negotiations, innovation, quality and efficiency, ensuring safe, innovative and globally competitive products.
Networking
Consolidation of commercial relations and search for suppliers
Innovation
Search for product novelty and innovation
Quality management and food safety
Ensuring food safety and high quality for human consumption
Optimisation
Improve processes and logistics to increase efficiency
What can you do at Meat Attraction?
- Enjoy 3 days of intense B2B business relations with the meat sector.
- Obtain all the information on the specialised commercial offer existing in the Spanish and international market, under the same roof.
- Initiate, continue or close purchasing processes and orders with the entire distribution channel.
- Build a working network: Professional Meeting Point and Meeting Agenda service with all the exhibitors at the fair.
- Visit and strengthen commercial relations with current suppliers.
- Analyse and check directly the product/service characteristics of potential new suppliers.
- Directly compare the characteristics of the entire specialised offer.
- Check sector and consumer trends.
- Search for and learn about new products, technologies and services.
- Have the opportunity to attend congresses, seminars and parallel events, which are an indisputable source of information on trends and developments in the sector.
- Enjoy Madrid and its Community.