Previous Edition
Meat Attraction 2023, organised by IFEMA MADRID and ANICE, held its 5th edition from 6 to 8 March, has broken its record for the number of professionals taking part, with a total of 14,213 from 66 countries.
With more than 300 exhibitors, brands and companies represented, this monographic meeting for the meat industry throughout its value chain has consolidated its position as the largest business platform.
On this occasion, the Product area was the most represented segment with 53% of the offer, although it is also worth highlighting the notable increase in the Auxiliary Industry area, which accounted for 47% of the fair.
The international scope of Meat Attraction was one of the most outstanding features of this event, which attracted the meat industry's major international importers and traders. Of the total number of visitors, more than 12% came from the international segment.
The largest number of participants came from Europe, especially from Portugal, Italy, Poland, Germany, the United Kingdom and Greece. The participation of professionals from Asia has grown notably, mainly from China, Japan, Korea, Singapore and the Philippines. The attendance of Latin American visitors was also important, with those from Mexico, Chile, Peru, Argentina, Venezuela, Colombia and Ecuador standing out.
The Fair has confirmed itself as a fundamental instrument for the internationalisation of the sector, a meeting point for the professionals who make up the entire chain and a framework for innovation in the meat market. Along these lines, it is worth highlighting Meat Attraction's commitment to attracting major importers of meat products, for which it has made a significant investment in its guest programme, with the presence of 100 international buyers from 20 countries.
News, technical conferences and activities 2023
All the innovation of the meat industry at Meat Attraction
+ More than 300 exhibitors, brands and companies represented presented all their innovations to the more than 20,000 professional participants from 50 countries who will be present at Meat Attraction.
In addition, in the Innovation Hub experience space, we were able to learn first-hand about the latest developments in the meat sector.
Meatic Conference
The Meatic Conference, organised by Eurocarne and Meat Attraction, showed all the companies in the sector the latest innovations in technology for a meat industry that is in a continuous process of transformation.
#DistriMeat; the importance of regional chains in Spanish meat distribution
As part of Meat Attraction's promotional activities, #DistriMeat was held on 7 March at the Meat Attraction Forum, a conference which brought together the main purchasing managers of regional and local retail.
The Butcher’s Shop
The exhibition area of solutions and innovations at the service of the specialisation of butchers and charcutiers included the participation of the renowned French butcher Mickaël Chabanon, as well as the Mallorcan master butcher Xesc Reina. Verónica Escobar, from Carnes Viver (Valencia), won the title of "Best Young Butcher 2023". And Francisco Javier Caballero, with his hamburger "La Más Murciana", from Carnicería-charcutería Súper Cresta (Los Garres, Murcia), has won the Best Artisan Hamburger 2023 Competition.
Chef Factory
An area within Meat Attraction dedicated to the promotion, innovation and gastronomic interpretation of meat products created to promote culinary opportunities and gastronomic innovation, quality, variety and versatility of its products.
Meat Week (from 6 to 12 March)
National campaign to raise awareness, information and awareness of the properties, values and nutritional qualities of meat products, in order to highlight their health benefits for consumers. It will host different activities aimed at professionals in the sector and the general public, aimed at highlighting the benefits of meat in a healthy, varied and balanced diet.
Meat TV by Cajamar
During the three days of Meat Attraction 2023, we interviewed, with Lola Barragán, head of communication of ANICE, professionals of reference in the meat sector.
WORLD MEAT FORUM
United Arab Emirates
United Arab Emirates
Keys and opportunities to address the market for the meat sector.
United Kingdom
United Kingdom
Keys and opportunities to address the market for the meat sector.
South Korea
South Korea
Keys and opportunities to address the market for the meat sector.
Philippines
Philippines
Keys and opportunities to address the market for the meat sector.
Photo Gallery
