Previous edition

+16,7 %

Professional visitors

Countries

300

Companies

People strolling through the aisles of MEAT Attraction

Meat Attraction 2025, organized by IFEMA MADRID and ANICE, held its 6th edition from 25 to 27 February 2025, breaking records with the attendance of 16.7% more professional visitors from 64 countries.

With more than 300 companies, this monographic meeting for the meat industry in its entire value chain has consolidated its position as the largest business platform.

The exhibition area was divided into two main areas: the Product area, which represented 70% of the offer, an increase of 20% over the previous year, and the Auxiliary Industry area, which accounted for 30%.

The international scope of Meat Attraction was one of the most outstanding parameters of this event, which attracted the meat industry's major international importers and traders.

Meat Attraction 2025 reaffirmed its role as a fundamental instrument for the internationalization of the sector, a meeting point for professionals from the entire value chain and a framework for innovation in the meat market.

Our areas

Discover all the areas of which Meat Attraction is composed, their characteristics and details.

Programme of activities

News, technical conferences and activities 2023

All the innovation of the meat industry at Meat Attraction

+ More than 300 exhibitors, brands and companies represented presented all their innovations to the more than 20,000 professional participants from 50 countries who will be present at Meat Attraction.

In addition, in the Innovation Hub experience space, we were able to learn first-hand about the latest developments in the meat sector.

Meatic Conference

The Meatic Conference, organised by Eurocarne and Meat Attraction, showed all the companies in the sector the latest innovations in technology for a meat industry that is in a continuous process of transformation.

#DistriMeat; the importance of regional chains in Spanish meat distribution

As part of Meat Attraction's promotional activities, #DistriMeat was held on 7 March at the Meat Attraction Forum, a conference which brought together the main purchasing managers of regional and local retail.

The Butcher’s Shop

The exhibition area of solutions and innovations at the service of the specialisation of butchers and charcutiers included the participation of the renowned French butcher Mickaël Chabanon, as well as the Mallorcan master butcher Xesc Reina. Verónica Escobar, from Carnes Viver (Valencia), won the title of "Best Young Butcher 2023". And Francisco Javier Caballero, with his hamburger "La Más Murciana", from Carnicería-charcutería Súper Cresta (Los Garres, Murcia), has won the Best Artisan Hamburger 2023 Competition.

Chef Factory

An area within Meat Attraction dedicated to the promotion, innovation and gastronomic interpretation of meat products created to promote culinary opportunities and gastronomic innovation, quality, variety and versatility of its products.

Meat Week (from 6 to 12 March)

National campaign to raise awareness, information and awareness of the properties, values and nutritional qualities of meat products, in order to highlight their health benefits for consumers. It will host different activities aimed at professionals in the sector and the general public, aimed at highlighting the benefits of meat in a healthy, varied and balanced diet.

Meat TV by Cajamar

During the three days of Meat Attraction 2023, we interviewed, with Lola Barragán, head of communication of ANICE, professionals of reference in the meat sector.