Meat Attraction 2025 to host the #DistriMeat conference 'Meat companies facing the geopolitical challenge'.

The meat industry is facing new challenges derived from the political, economic and social changes that are taking place around the world and that will mark the future of the production and marketing of the agrifood sector. In this context, Meat Attraction, organised by IFEMA MADRID and the National Meat Processing Industries Association of Spain (ANICE), is hosting the #DistriMeat conference 'Meat companies facing the political challenge' on 25 February.

Organised by Meat Attraction, Agrifood Comunicación, ANICE, the National Association of Large Distribution Companies (ANGED), the Spanish Association of Distributors, Self-Service and Supermarkets (ASEDAS) and the Spanish Confederation of Meat Retailers (CEDECARNE), this conference offers attendees a unique opportunity to learn from experts about the impact that geopolitical changes are bringing about and will potentially generate for the international food and beverage trade.

The inauguration will be attended by María José Sánchez, director of Agrifood Trade Fairs at IFEMA, and Giuseppe Aloisio, managing director of ANICE, who will welcome the attendees and contextualise the topics to be addressed during the event.

Next, Horacio González Alemán, director of Thoffood, will give a talk on 'Meat companies facing the geopolitical challenge', analysing how international dynamics and global policies are having a determining influence on the meat industry. He will be pinpointing the keys on how companies can face and adapt to these new scenarios, while transforming challenges into opportunities.

The day will continue with a round table on 'The collaboration between links, the key to the future', with the participation of Nuria Cardoso, communications director at ASEDAS, José Luis Álvarez, manager of Álvarez Selección, Ignasi Pons, managing director of FECIC, and Lola Ulecia, from the Food Area of ANGED. Moderated by José Manuel Álvarez, communications director for the Livestock-Meat Forum, they will explore the importance of cooperation between the different links in the meat value chain in order to achieve a more sustainable and competitive industry.

"Geopolitical dynamics and international politics are key factors for the meat industry. At Meat Attraction we understand the need to reflect on these challenges so that companies can thrive in this new global scenario and this conference will be offering an in-depth look at how to see the opportunity in the challenge for a more resilient industry," said María José Sánchez.

Giuseppe Aloisio stresses that "in a context of global uncertainty, the meat industry must diversify markets, strengthen strategic trade agreements and promote innovation throughout the chain to ensure the competitiveness of our companies".

Meat Attraction 2025 is bringing together the meat industry from 25 to 27 February in Hall 4 of IFEMA MADRID.

Don't miss the opportunity to be part of this key event! https://www.ifema.es/meat-attraction/entradas