Meat Attraction kicks off tomorrow and reinforces the global leadership of the Spanish meat industry

Meat Attraction, the International Fair of reference for the meat industry, will be taking place from 25 to 27 February consolidating the 6th edition of this biennial event. The Minister of Agriculture, Fisheries and Food, Luis Planas, will officially open the trade fair, organised by IFEMA MADRID in collaboration with the Spanish National Association of Meat Industries (ANICE), tomorrow at 12.30 noon.

With nearly 300 participating companies, Meat Attraction 2025 is the only vertical trade fair for the meat industry in southern Europe that is projected as an instrument of internationalisation and marketing and as a space for the exchange of knowledge and dialogue of the first food industry. According to ANICE data, this sector represents 2.72% of Spanish GDP, 27.3% of the food industry's GDP and 4.53% of the total turnover of Spanish industry, which indicates its importance for the country's economic development.

Meat Attraction represents the entire meat production value chain. Thus, there will be a Product area where you can find: meats and meat by-products; IbéricoLand, which is the monographic exhibition space for Iberian meat products; as well as the quality marks - PDO, PGI, TSG, MG and Halal and Kosher foodstuffs. In addition, attendees will be able to learn out about the most interesting technological innovations for meat companies in the Auxiliary Industry area, which is key for the development of the sector and its competitiveness.

Technical conference programme and networking platform

In addition to the exhibition area, Meat Attraction will be offering a high-level programme in MEAT FORUM, with presentations and round tables which will address aspects such as innovation and technology in meat production, sustainability strategies and circular economy, new consumer trends and their impact on the market, digitalisation and automation in the value chain and aspects such as export prospects and emerging markets.

In collaboration with Carnimad, the Factoría Chef area will be hosting activities and workshops, allowing trade visitors to experience first-hand the latest techniques and innovations and discover products and processes through hands-on training and interactive learning. These experiences are designed to improve people’s understanding of meat quality, processing and traceability, helping them to make more informed decisions and optimise operations.

In addition, over the three professional days of the trade fair, there will be dedicated spaces to promote networking and the creation of strategic commercial connections. Highlights include the B2Meat programme, the International Hosted Buyers Programme, which will connect exhibiting companies with international buyers from key markets, and the Guest Importing Countries, which on this occasion are Italy and South Korea.

Finally, the trade fair will host the 2nd Meat Attraction Catering Awards, in which more than thirty hotel and catering establishments specialising in meat will be participating, and which will recognise the best establishments in Madrid that stand out for offering meat specialities on their menus.

Meat Attraction once again has the collaboration of Grupo Cooperativo Cajamar as its main sponsor. As a leading financial institution in the agri-food sector, it offers its support to one of the strategic industrial sectors of our country in its commitment to innovation, quality and sustainable development and promotes the interaction of meat professionals so that they can share experiences, knowledge and solutions to the current challenges facing the industry.

Meat Attraction 2025 celebrates its sixth edition organised by IFEMA MADRID and ANICE from 25 to 27 February in Hall 4 of the Trade Fair Centre from 09.30am to 6.30pm on the first two days and until 4.00pm on the last day.

Be part of the key event for the meat industry: https://www.ifema.es/meat-attraction/entradas