The Mercedes-Benz stand transforms the Cibelespacio into an elegant and wintry refuge with an undisputed protagonist that promises to steal the show: its new G-Class 580, a 100% electric SUV that combines luxury and tradition with sustainability, reaffirming its timeless style that has led it to evolve without losing its essence.
On the other hand, as has become tradition, fashion lovers who come to the Mercedes-Benz space from Thursday 20th to Sunday 23rd February will be able to enjoy the fashion shows live on their screens, to experience the excitement of the catwalk surrounded by a unique atmosphere. In addition, this edition will once again have its exclusive boutique where you can buy accessories and official merchandising with the iconic star of the brand.
L'oreal
At the L'Oréal Paris stand located in the Cibelespacio, attendees will be able to learn “Lessons in Courage” from L'Oréal Paris spokeswomen. In addition, they will be able to try the new launch of L'Oréal Paris, the Paradise Big Deal mascara, take a photo like the one in the ad starring L'Oréal Paris spokeswoman Cara Delevingne and get makeup products in the Big Deal play area.
The Stand Up Against Street Harassment cause will have visibility at the L'Oréal Paris stand. A problem that affects 78% of women in Spain and affects women's self-esteem.
Iberia
Once again, Iberia renews its support for Spanish fashion at MBFWMadrid with its Premium Lounge, a meeting point for designers, high-value Iberia clients, distributors and other players in the Spanish fashion industry. A place to relax and enjoy the event.
MÓ
EVADE HOUSE Presentation + EGO Contest: Thursday (11:30h to 12:30h).
GOLDEN HOUR: Thursday - Sunday (12:30h to 13:30h) and (16:30 to 18:00h).
BREAKFAST AT MÓ: Thursday - Sunday (11:30h to 12:30h).
Other things we will have at the stand:
IA Personal Shopper.
Personalization of accessories.
Málaga de Moda
PROGRAMME FOR THE 20TH OF FEBRUARY
18:00 to 19:00H - BUMPERS BRAND: CUSTOMISATION OF EXCLUSIVE THERMAL BOTTLES FOR THE OCCASION:
Workshop attendees will be able to customise an exclusive thermos for Mercedes Benz Fashion Week, applying creative techniques and design elements that reflect a unique style.
14:30H and 18:30H - MÁLAGA DE MODA: LUXURY BOX DRAWING:
During the course of the day, attendees will be encouraged to participate in the raffle by registering and joining the WhatsApp broadcast channel. One will be drawn for the morning shift and another for the afternoon shift.
PROGRAMME FOR 21ST FEBRUARY
13:00 -13:45H - INMA DE LA RIVA & IRRIDELO: URBAN COLL FASHION:
You will be able to enjoy a firm of luxury designs, each piece reflects elegance and quality. Our designs stand out for their high-end materials, unique details, perfect for those who are looking for distinction and style in every accessory.
14:30H and 18:30H - MÁLAGA DE MODA: LUXURY BOX DRAWING:
During the course of the day, attendees will be encouraged to participate in the raffle by registering and joining the WhatsApp channel. One will be drawn for the morning shift and another for the afternoon shift.
PROGRAMME FOR 22 FEBRUARY
13:00 -13:45H - TRICOTRÁ: MOOS CHIC: unique touch to your handbag
Learn how to create a modern and chic pendant for your MOOS CHIC bag, the perfect touch to highlight your style.
11:30-12.15H - JULIETH COSTUME JEWELLERY: THE AWAKENING OF JULIETH'S HEARTS
Inspiration from the Julieth's Hearts collection, challenges and triumphs, with dynamic participation with the attendees.
14:30H and 18:30H - MÁLAGA DE MODA: LUXURY BOX DRAWING:
During the course of the day, attendees will be encouraged to participate in the raffle by registering and joining the WhatsApp broadcast channel. One will be drawn for the morning shift and another for the afternoon shift.
18:15 - 19:00H - MAGALI VILLANUEVA: BRIDAL STYLES:
Beginnings of the wedding dress, different fabrics and styles used according to the characteristics of the bride.
PROGRAMME FOR THE 23RD OF FEBRUARY
12:00-13:00H - BANBROKEN: PRESENTATION OF THE MALAGA HYBRID TRAINERS
Discover the limited edition of our Hybrid Sneakers, a tribute to Malaga, the city that has seen us grow and of which we are deeply proud.
14:30H and 18:30H - MÁLAGA DE MODA: LUXURY BOX DRAWING:
During the course of the day, attendees will be encouraged to participate in the raffle by registering and joining the WhatsApp channel. One will be drawn for the morning shift and another for the afternoon shift.
We look forward to seeing you at our stand with many more surprises!
Ron El Supremo
Step into the Supreme Hall.
Get ready for an unforgettable experience in the Supremo Lounge, El Supremo's exclusive bar located in the Kissing Room of the Cibelespacio. Here, guests will immerse themselves in the essence of Paraguay's first premium rum, made since 1909. Enjoy three exclusive cocktails, each designed to surprise the palate with bold flavours, rich textures and striking colours, because the best rum deserves a catwalk of its own.
In addition to the delicious cocktails, guests will be able to walk away with exclusive gifts, have the chance to win exciting prizes and capture the bold and uncomplicated spirit of El Supremo in an instagrammable photo moment. The energy of the Salón Supremo will be brought to life with a deep house DJ set, complemented by the hypnotic melodies of Paraguay's iconic harp, blending modern beats with the soul of Paraguay for an unparalleled sensory experience. Let the party begin!
Schweppes
Fashion and mixology meet again in a unique setting: the Kissing Room at Mercedes-Benz Fashion Week Madrid. Schweppes, the leading brand of soft drinks and mixers in quality and innovation, once again becomes the epicentre of glamour with its iconic bar, where it will present for the first time its new reference: Schweppes Pomelo.
The company, creator of the first carbonated soft drink in history and responsible for the tonic that gave birth to the gin and tonic, will also offer a selection of cocktails that fuse innovation and elegance, made with its exclusive Selection range, designed for haute mixology, and its Original line, which includes Classic Tonic and its Zero version, Pink Tonic, the Schweppes range of citrus soft drinks - including Orange, Lemon, Citrus and the new Pomelo - and mixers such as Wild Berry, Soda and Ginger Ale.
MAHOU
Mahou Cinco Estrellas is the flagship of the Mahou family. Born more than 40 years ago to satisfy the most demanding palates, this beer has become the authentic five-star flavour of Madrid.
Universidad Rey Juan Carlos
The Universidad Rey Juan Carlos (URJC) arrives at Mercedes-Benz Fashion Week Madrid with a space dedicated to talent, creativity and innovation in the world of fashion. Our stand in the Cibelespacio will serve as a platform to showcase the work of our students and connect university education with the fashion industry.
👗 Design Exhibition: An exclusive showcase of creations made by URJC Fashion students, reflecting new trends and the vision of the future of design.
📸 Photography Zone: An interactive space where visitors will be able to capture their experience at the stand and share it on social networks with the hashtag #URJCenMBFWM.
👠Estilismo Express: An interactive workshop where visitors will be able to learn how to create looks based on their personal style and current trends. A team from the URJC will guide them in it in a personalized way.
🖼️De la Idea a la Pasarela: Fashion does not begin with the making of a garment, but with inspiration. In this talk, teachers and students of the URJC will explain the process of conceptualization in fashion design, from the search for references to the creation of a moodboard that reflects the essence of a collection.
Elena Suarez & CO
Floral design and fashion share the same language: that of style, harmony and artistic expression. At MBFW, our floral art and design studio will leave its mark through unique interventions in different spaces, transforming the atmosphere with the ephemeral beauty of flowers.
Each of our floral designs will be a translation of the season's trends, bringing volume, colour and texture to the stages, backstage and special corners of the fair. A way of connecting nature with haute couture.
Our compositions not only decorate, but also enhance the aesthetic experience of each space. Find our interventions, capture the moment and share it.
Fashion and flowers are manifestations of art in motion. Each flower and each fabric tells a story of beauty, expression and sensitivity.
Let yourself be surprised by our floral interventions and discover how floral art transforms fashion in every corner of the event.
See you at MBFW. Follow our creations and live the experience!
Cosme Palacio
For the first time, Bodegas Cosme Palacio becomes the Official Wine of Mercedes-Benz Fashion Week Madrid to offer the most exclusive toast of the Kissing-room, a unique space to celebrate fashion and the proposals of the designers with the touch of distinction of Cosme Palacio wines.
