Mar de Frades, Official Wine for the fourth consecutive year of Mercedes-Benz Fashion Week Madrid

Mar de Frades provides an opportunity to raise a glass to the innovative proposals of the standout Spanish designers featured in this edition of MBFWMadrid in the Kissing Room of IFEMA MADRID. It is the perfect break between shows for attendees to enjoy a unique fashion experience, accompanied by the freshness and salinity of the Albariño.

Mercedes-Benz Fashion Week Madrid is one of the highlights of the global fashion calendar, attracting designers, influencers and industry professionals from all over the world. The presence of Mar de Frades as the official wine adds a touch of elegance and sophistication, offering guests the chance to savour its iconic Albariño, known for its freshness and salty nuances that evoke the marine essence of the Atlantic.

Mar de Frades has always had solid links with the world of fashion through its limited editions, which stand out for their elegance and creativity year after year. This year, the prestigious Spanish brand Pedro del Hierro has designed the Limited Edition, bringing its unmistakable and sophisticated style to the collection. Additionally, last June, Mar de Frades hosted "Casa Atlántica" in Madrid, featuring a fashion exhibition showcasing all the dresses from previous limited editions, celebrating the intersection between wine and haute couture. This collaboration not only highlights Mar de Frades' dedication to design and fashion but also reaffirms its commitment to supporting Spanish designers.

Mar de Frades is outstanding for its commitment to quality and innovation, qualities it shares with the designers and creators participating in MBFWMadrid.

About Mar de Frades

Mar de Frades, founded in 1987, is in the Salnés Valley, where Atlantic breezes meet granite soils to produce Albariño grapes that result in fresh, tasty wines with mineral and salty aromas. These days, the winery covers 66 hectares of vineyard, which includes some of the best plots in the Valle del Salnés and the Ribera del Ulla, making it a major producer in the area. It also has the Wineries For Climate Protection (WFCP) seal, which recognises sustainable wineries, a maxim that is present in the daily operations of Albariño Atlántico. Mar de Frades is an innovative winery in continuous pursuit of the maximum expression of Albariño.

About Zamora Company

Zamora Company is a 100% family-owned Spanish company that produces and markets high-value-added spirits and wines, focused on customer satisfaction and the creation and development of premium brands. With a presence in over 80 countries, Zamora Company has an experienced international team of more than 500 people and an extensive portfolio of premium brands, with production facilities in Spain, Italy, and the USA, boasting an annual turnover of 265 million euros (2022).

In 2021, Zamora Company celebrated the 75th anniversary of its founding. The Spanish company originated with Licor 43 and today owns internationally renowned brands such as Licor 43, Ramón Bilbao, Limoncello Villa Massa, Martin Miller's Gin, Sangría Lolea, Mar de Frades, Pacharán Zoco, Cruz de Alba, Thunder Bitch, and Orujos El Afilador, along with distributed brands that comprise the family company's product portfolio: Tequila Buen Amigo, Ron Abuelo and Champagne Pommery among others.

Additionally, at Zamora Company, we work for Our Legacy of the Future, focused on doing good for consumers and society, for our employees, and for the planet—all without compromising the future for upcoming generations and aligned with the United Nations 2030 Agenda. Recently, Zamora Company became a formal member of the Spanish Network of the United Nations Global Compact in Spain. https://zamoracompany.com/