MÓ, the flagship brand of Multiópticas, sponsor of MBFWMadrid, presents a new collection alongside Palomo Spain

MÓ, Multiópticas’ exclusive eyewear brand, returns as a sponsor of the new edition of MBFWMadrid, thereby becoming the main official accessory for the most important and anticipated event in Spanish fashion, which will take place from 12 to 16 September.

In addition, taking advantage of this event, MÓ is launching the most highly anticipated capsule of the year in collaboration with designer Alejandro Gómez Palomo. Renewing their well-known partnership, they will present their fifth joint collection titled PALOMÓ FW24. This collection is characterised by a fusion of the worlds of Palomo Spain and MÓ, blending innovation and personality in three eyewear models inspired by the designer's distinctive street style and futuristic aesthetics.

PALOMÓ FW24 will be showcased in Cibelespacio at a stand featuring a photo booth inspired by the collection itself, characterised by its futuristic style and silver tones, where the glasses and accessories from this collaboration will be available for purchase. Additionally, a "fashion talk" will take place on Thursday, 12 September, on the stage at IFEMA MADRID with designer Alejandro Palomo and fashion consultant Chabela García, focusing on fashion and design. Simultaneously with the runway shows and activations in Hall 14.1 of IFEMA MADRID, MÓ will organise its own agenda of activities in the heart of Madrid, in the Las Salesas district, to present the PALOMO FW24 collection.

About Multiópticas

Multiópticas is the leading company in the optical sector, holding the largest market share in Spain. With over 45 years of experience, it currently comprises more than 300 partners and collaborators, a distribution network of over 550 optical shops, and more than 2,000 professionals across the country. It operates under a cooperative model, recognised for its billing, number of establishments, and associated professionals.

Multiópticas is the most recognised brand among consumers, and its eyewear brand, MÓ, surpasses one million glasses sold annually. It provides comprehensive consumer care, safeguarding visual health with the highest levels of guarantee and professionalism while bringing fashion and the latest trends closer, with over a thousand models to choose from for all ages, offering the best quality-price ratio.  Furthermore, as part of its commitment to visual health, through the Multiópticas Foundation, it assists the most vulnerable individuals and communities by providing visual health care and donating glasses through its programmes and collaborations with well-respected organisations in the field of solidarity.