Mercedes-Benz takes a journey through time to celebrate the 80th edition of MBFWMadrid
The prestigious brand is paying homage to this remarkable showcase from the country's most significant catwalk, featuring one of its most iconic 1980s models, along with an interactive exhibition from Thursday, 12 September to Sunday, 15 September Once again, the German brand is championing emerging creativity with the 24th Mercedes-Benz Fashion Talent Award, which will showcase Spain's budding fashion scene in Prague
Madrid is once again stepping into the spotlight as the fashion capital. From Thursday, 12 September to Monday, 16 September, the city will welcome a fresh instalment of MERCEDES-BENZ FASHION WEEK MADRID. This time is particularly noteworthy, as it is the 80th edition of Spain's most esteemed fashion event since its debut in 1985. Once again, Mercedes-Benz takes the lead as the main sponsor of the event, marking its 27th consecutive year of partnership. This collaboration not only strengthens its ties with the national and international fashion industry but also solidifies its position as a key player in both the automotive and textile sectors.
The IFEMA MADRID Recinto Ferial will once again host the primary events of MBFWMadrid from Thursday, 12 September, to Sunday, 15 September. The event will showcase the latest innovations and trends that will define the spring/summer 2025 season. On the 16th of September, the catwalk will travel to several venues around the city of Madrid.
The Return of a Star: Mercedes-Benz's showcase pays homage to the vibrant 1980s
To commemorate its 80th edition, Mercedes-Benz will bring the essence of the 1980s to Cibelespacio. The stand, an essential meeting point for fashion enthusiasts, will take a nostalgic journey back to the 1980s, featuring a remarkable centrepiece: one of its mythical SL convertibles, which debuted alongside the inaugural catwalk show in 1985.
For the past 70 years, the initials SL have stood as a globally recognised emblem, representing a unique tradition of Mercedes-Benz sports cars. Originating from the German words "sportlich" and "leicht," which mean sporty and light, this term highlights the compact design and nimble character of these models, crafted for drivers who want exclusivity and athleticism. Through various iterations like the one showcased at the stand, the star brand once again highlights its dedication to design, innovation, comfort, and meticulous attention to detail. In addition to the opportunity to admire the original vehicle that was launched almost 40 years ago, the Mercedes-Benz space will host an interactive exhibition that complements this tribute to the 80th edition. The exhibition will showcase images of its most iconic convertible models alongside the standout looks and catwalk shows by renowned brands that have marked the history of MBFWMadrid, including Loewe, David Delfín, and Agatha Ruíz de la Prada, spanning from 1985 to the present day.
On the other hand, those who visit the booth will have the opportunity to watch the shows live from the lounge, ensuring they don’t miss any of the highlights of what is sure to be the event of the season. This year, to enhance the experience, the venue will feature an exclusive official Mercedes-Benz boutique, ensuring that visitors to Cibelespacio leave with a memorable keepsake from this extraordinary edition.
Mercedes-Benz Fashion Talent serves as a springboard for emerging Spanish fashion. In its 24th edition, Mercedes-Benz is dedicated to nurturing the careers of promising national designers through the prestigious Mercedes-Benz Fashion Talent award. On Sunday, September 15th, the best collection among the nine emerging designers showcasing their work on the runway dedicated to new talents will be honoured. MAL Studio Custom Project, Anamingo, Karlo Módenes, Alejandre, Boltad, which was awarded the Mercedes-Benz Fashion Talent distinction in September 2022, Arturo de la Rosa, XVStrange, H05 and Santamarta. Embracing contemporary trends such as gender-neutral clothing, streetwear, and upcycling, this edition showcases designs that reflect the unique perspectives of their creators, who express their experiences and emotions through distinctive fashion.
The winner of the award will have the chance to showcase their designs on one of the prestigious international runways of Mercedes-Benz, specifically at the Mercedes-Benz Prague Fashion Week, following in the footsteps of previous winners like Ernesto Naranjo, Rubearth, and Ela Fidalgo, among others. Tomas Nemec, the international brand hailing from the runways of Prague, is set to conclude the fashion shows at IFEMA. Inspired by the vibrant nightlife of the Czech capital and the allure of an elegant woman, his eagerly anticipated new collection will take centre stage.
A zero-emission fleet at Mercedes-Benz Fashion Week Madrid
Mercedes-Benz is steadfast in its commitment to spearheading emission-free mobility. This edition of Mercedes-Benz Fashion Week Madrid showcases a fleet of zero-emission vehicles, including fully electric and plug-in hybrid (PHEV) models. In this way, the iconic star emblem ensures unparalleled journeys, effortlessly merging intelligent electric mobility with the exceptional design and innovation that distinguish its vehicles.