News header Models on the catwalk at Mercedes-Benz Fashion Week Madrid
12 February 2024

Iberia continues its commitment to Spanish fashion talent with its presence at the latest edition of MBFWMadrid

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Iberia is showing continued support for Spanish fashion talent at the latest edition of Spain's leading fashion event, Mercedes-Benz Fashion Week Madrid, before helping Teresa Helbig's dream to take flight.

Iberia is back at MBFWMadrid and, in the same vein as in recent editions, its Premium Lounge will be a meeting place for designers, highly valued customers of the airline, distributors and major players in the Spanish fashion industry. Iberia's presence in the main meeting point for our country's fashion designers and trade professionals will be part of the airline's Talento a Bordo (Talent on Board) initiative to support Spanish talent in different realms like fashion, culture, sport and R&D+i in Spanish.

Talento a Bordo (Talent on Board) is the tangible result of Iberia's commitment to connecting people and cultures by generating prosperity, which will become patent on 7 March when the airline will link Teresa Helbig's talent with Paris. The Spanish designer's dream will come true when her creations appear on the catwalk at this global fashion hub. Her "1832 sur mer” FW24/25 collection will be presented courtesy of Iberia and will be the inaugural Parisian show of the winner of the National Fashion Design Prize 2023.