The 80th edition of Mercedes-Benz Fashion Week Madrid dazzles with the support of leading companies in their respective sectors

Spanish fashion has once again celebrated a new edition of Mercedes-Benz Fashion Week Madrid. Once again, leading brands in their sectors have supported Spain's largest fashion celebration. Close to twenty sponsors backed this year’s edition, held from 12 to 16 September in Hall 14.1 of the Recinto Ferial de IFEMA MADRID and various locations across Madrid. This event, organised by IFEMA MADRID, enjoys the support of the Madrid City Council.

Mercedes-Benz returned to Spain's most important fashion event as the main sponsor for the 27th consecutive time. To celebrate the 80th edition of the catwalk, the iconic brand took attendees back to the 1980s with its stand featuring one of its legendary SL convertibles, which was launched to coincide with the first edition of the catwalk in 1985. Their participation was complemented by an interactive exhibition showcasing images of some of the convertible models alongside the standout looks and catwalk shows from renowned brands that have graced the history of MBFWMadrid, such as Loewe, David Delfín, and Agatha Ruiz de la Prada. Additionally, Mercedes-Benz will once again serve as a launchpad for new talent in national fashion through the Mercedes-Benz Fashion Talent Award, recognising creativity among emerging talents who showcased their designs on Sunday, 15 September.

L’Oréal Paris, the official makeup and hair sponsor of MBFWMadrid, continues to bridge the gap between fashion and beauty through its sponsorship, which spans 25 years. In this 80th edition of MBFWMadrid, the brand celebrated its 25 years as a catwalk sponsor and the 50 editions of the L’Oréal Paris awards. At the brand’s stand in Cibelespacio, attendees had the opportunity to discover the history of the brand and the essence of its iconic slogan, deeply connected to female empowerment and self-esteem, through an immersive tunnel called Backstage "Because I'm Worth It." Visitors were also able to try the latest product launches at the brand’s makeup stations.

Once again, support for emerging designers returns with Allianz EGO to ensure a prosperous future for Spanish fashion within the framework of MBFWMadrid. To promote the business growth of new talents in the national fashion scene, Allianz hosted the seventh edition of the Allianz EGO Confidence in Fashion award, recognising creatives who stand out for their dedication and innovative vision. The 15 designers nominated for this prestigious award were able to show and sell their collections to the public at the Allianz EGO Showroom. This space was housed within the Allianz EGO Creative Space, a creative haven where attendees of MBFWMadrid could also discover their potential as creators.

Once again, Iberia reinforced its commitment to Spanish fashion with its participation in Mercedes-Benz Fashion Week Madrid. As in previous editions, the airline set up the Premium Lounge, a space inspired by the VIP Lounges at Madrid Airport, serving as a meeting point for designers, high-value Iberia customers, distributors, and other key players in the Spanish fashion industry. During the catwalks, Iberia Premieres Short Documentary on Teresa Helbig's Latest Collection, "1932 Sur Mer". Inspired by Victor Hugo's timeless novel "Les Misérables," the documentary was unveiled on 7 March in the iconic Parisian district of Le Marais.

At this 80th edition of MBFWMadrid, Mó, the exclusive eyewear brand from Multiópticas, returned as a sponsor of the catwalk. Taking advantage of this occasion, MÓ launched its most highly anticipated capsule collection of the year in collaboration with designer Alejandro Gómez Palomo. Continuing their well-known partnership, they present their fifth joint collection called "PALOMÓ FW24." This collection is characterised by the fusion of the worlds of Palomo Spain and MÓ, blending innovation and personality in three eyeglass models that draw from the distinctive street style and futuristic aesthetics of the designer. Their space in Cibelespacio features a photo booth inspired by the collection, with a futuristic aesthetic and silver tones, where eyewear and accessories were available for purchase.

Spain's most important fashion event also benefited from the support of Clínicas Dorsia, which has been setting trends for over 20 years by offering advanced treatments to help patients find their most beautiful and happy selves. That's why, this September, they once again participated as collaborators in MBFWMadrid with a stand inspired by their latest campaign, “Fue Dorsia.” (It was Dorsia) This space embodies the pure old Hollywood style with a Walk of Fame featuring a Glambot, a ‘real’ cinema, and much more. It included a fully immersive lightbox and a live clinic, among other surprises, gifts, and raffles.

GHD once again participated in MBFWMadrid. As the official backstage tool, the company’s professional hair team created hairstyles to highlight upcoming trends in hairstyling. The catwalk showcased a variety of hairstyles, emphasising sleek hair in different forms and finishes, from polished manes to a more relaxed look, using their most advanced styler, the Chronos. A standout feature of this edition was the 2-in-1 Duet Blowdry Brush, designed to create impressive volume and flowing hairstyles.

Students from UDIT's Official University Degree in Fashion Design, the University of Design, Innovation and Technology, also participated in this fashion gathering with “Mundos Paralelos,” their proposal for the upcoming Spring-Summer 2025 season. This is UDIT's method of renewing its commitment to MBFWMadrid, becoming, for the ninth consecutive year, the only university with a catwalk show within the official calendar of the event.

On behalf of the Community of Madrid, the free exhibition Caprile Lorenzo will showcase the most iconic designs from master tailor Lorenzo Caprile. the exhibition is open from 16 October 2024 to 30 March 2025 at the Sala Canal de Isabel II, allowing the people of Madrid and visitors to discover the origins of his extensive work, along with his influences and passions in the world of fashion. Curated by Eloy Martínez de la Pera and José Luis Massó, this exhibition offers an insightful look into the career of Lorenzo Caprile, one of the most prominent creators in the recent history of fashion in Spain. The showcase traces his work from its origins and essence, featuring some of his iconic garments. Additionally, attendees will have the opportunity to admire a series of pieces from other creative realms, including painting, decorative arts, photography, and the performing arts—sources of inspiration for Caprile's creative journey.

Málaga de Moda, the brand of the Provincial Council, participates in Mercedes-Benz Fashion Week Madrid to demonstrate its commitment to strengthening the fashion business landscape in Málaga and to promote and value the work of its designers, producers, manufacturers, workshops, distribution companies, as well as craftsmanship and technological innovation linked to fashion. On this occasion, Málaga de Moda presents its support for designers such as Álvaro Calafat with his collection “Oddities Odyssey,” Félix Ramiro showcasing his collection “Héroes,” and Ragael Urquizar with “Grace,” the new Spring-Summer 2025 collection.

The Junta de Castilla y León committed to quality and authenticity with its participation in the 80th edition of Mercedes-Benz Fashion Week Madrid 2024. The fashion space dedicated to Castilla y León will feature established designer companies such as Concha Ceballos, Azul Izal, Didesant, Carolina Gázquez, Miguel Iglesias, Raquel Tomillo, Irene de la Cuesta, Natacha Arranz, Rosana Largo, Marcos Villafruela, and Baro Lucas, all of whom will represent the Community’s commitment to the textile sector. This commitment has been firmly established for over two decades and highlights the incredible talent present in the fashion of Castilla y León.

Founded in 1987, Mar de Frades is located in the Valle de Salnés, where the team works diligently in the vineyards each day to create distinctive wines with a bold personality and saline character, steering clear of fleeting fads and superficial effects, all with the ambition to faithfully reflect the surrounding landscapes. Discovering their wines is an invitation to experience the true Atlantic style. It's about transporting oneself to the land of its origin through salty sensations and aromas. It’s about enjoying a daring and surprising wine that truly shines. These days, the winery boasts 66 hectares of vineyards in some of the best plots in the Valle de Salnés and the Ribera del Ulla, making it one of the most important wine producers in the region. Additionally, it sources Albariño grapes from over 200 local growers, further enhancing its remarkable offerings.

MBFWMadrid is proud to feature Schweppes' experience in the tonic market, further establishing its role as a trendsetter in mixology. Attendees enjoyed Perfect Moments by Schweppes, a celebration of the essence of life’s most special moments with all the guests in the prestigious Kissing Room.

Additionally, Martin Miller's Gin, known as the “gin that travels 3,000 miles”, reaffirmed its support and commitment to Spanish fashion by participating once again as the official sponsor of MBFWMadrid for the Spring-Summer 2025 edition. Through this new edition, the super-premium gin strengthened its alliance with the world of design and fashion, providing Kissing Room guests with the opportunity to enjoy a truly unique experience. Martin Miller’s Gin is characterised by its unique personality—smooth and delicate, with floral and citrus notes that create a perfect balance.

Rowenta has generously provided its ironing centre to ensure that all designers' garments are impeccably cared for, achieving flawless looks on the catwalk.