Clínicas Dorsia and its concept of beauty at MBFWMadrid: an immersive journey toward trust, health and individuality
For the fourth consecutive year, the brand that has revolutionised medicine and aesthetic surgery in Spain will be showcased at MBFWMadrid 2024. From 12 to 15 September, prepare to be delighted by our stand, featuring an authentic vintage cinema experience with exclusive VIP guest appearances, a live clinic demonstration, photocalls, meetings with journalists, and a glamorous walk of fame, along with many more surprises
This September, Clínicas Dorsia will bring the most inspiring beauty to the 80th edition of MBFWMadrid through a unique stand. Its positioning, stemming from the latest brand campaign, ‘Fue Dorsia,’ encourages the public to embrace their beauty on their own terms—a concept that the brand has proudly championed for over twenty years.
On Thursday, 12 September, Clínicas Dorsia will kick off its presence at MBFWMadrid with a discussion on beauty: a conversation among experts designed to empower the public as they return to their routines with rejuvenated skin and a healthy, fit body.
Cinema, Fashion, Beauty, and Health in an Iconic Stand
Throughout the celebration of MBFWMadrid, Clínicas Dorsia will be featured at the Cibelespacio with a stand inspired by the glamour of ‘Old Hollywood’ photocalls. Spanning 64 m², this unique space recreates a vintage cinema and is divided into several distinct areas, including a stunning ticket booth, a Walk of Fame complete with a glambot — a robotic arm that captures videos and photos in real-time—an immersive lightbox, and even a showcase of one of its clinics. Visitors will have the opportunity to try out two of its most innovative body devices and receive on-site diagnoses.
The various spaces of the stand are intertwined through elements such as velvet curtains and crystal chandeliers. It features a 'real' cinema complete with a screen, posters, and props from the film, as well as lights and stars that allow for personalised messaging. This cinema-inspired stand reflects the cutting-edge of advanced aesthetic medicine, showcasing the care they've provided to their patients for 22 years.
Moreover, they will unveil their exciting innovations for Autumn 2024: a curated selection of beauty treatments stemming from the latest advancements in their R&D department, bringing the most sophisticated beauty techniques to the public.
“Both the campaign and the stand are inspired by brave and confident women who, like all our patients, embrace their beauty with courage. We want the public to identify with them and understand beauty as we do—as a tool that makes us freer and more powerful. Our goal is for them to enjoy accessible beauty and the most advanced medicine and surgery in the country at our more than 160 clinics, alongside the expert hands of our professionals," states Fadela Hamza, Marketing Director of the WM Clinics Group (Clínicas Dorsia, Clínicas Origen, and The Test).
In addition, the brand will feature Clínicas Origen, a network of clinics specialised in emotional well-being, which will coexist alongside Clínicas Dorsia at the stand. This innovative proposal emphasises holistic wellness: caring for yourself both inside and out to live a fuller and happier life.