News header Models on the catwalk at Mercedes-Benz Fashion Week Madrid
20 June 2023

Ynésuelves, Paloma Suárez and Odette Álvarez will grace the official MBFWMadrid catwalk

Reading time
4 min.
News sections

• MBFWMadrid will take place from 13 to 17 September 2023 at IFEMA MADRID and at various locations in the capital

• Ynésuelves will present a universe full of art and personality • From the Canary Islands, Paloma Suárez's Glow Up collection will be sure to surprise • Odette Álvarez's well-known and recognisable style will be the hallmark of her forthcoming Spring Summer collection

Three of Spain's most renowned female fashion designers will present their new collections at Mercedes-Benz Fashion Week Madrid. Ynésuelves, Paloma Suárez y Odette Álvarez have confirmed that they will be attending the next edition of Spain's most important fashion creation and design platform. MBFWMadrid will begin on the 13th with the Fashion Shows in the City Day, while from 14 to 17 September all the presentations will take place in the Mercedes-Benz Hall in pavilion 14.1 of the Recinto Ferial IFEMA MADRID.

As well as being great standard bearers of fashion in our country and having dressed some of the most famous people in Spanish society, the three designers have something else in common: they will all be back on the catwalk in the Mercedes-Benz Hall at IFEMA MADRID.

Ynésuelves. Rebellious and oozing personality, this young creator made her debut at MBFWMadrid in March 2022. In her first fashion show she succeeded in creating a magical universe permeated by the live music of María José Llergó, who guided all the presentations of her first whYness collection (Autumn/Winter 22/23), including the most special one of them all, when the designer emerged arm-in-arm with her mother, María Osorio, and the singer, which prompted a standing ovation from the audience.

Paloma Suárez. This designer from the Canary Islands, who has already participated three times in the catwalk for young talents starting in 2015, will present for the second time on the catwalk of MBFWMadrid, after having participated in three other editions of the OFF programme outside IFEMA MADRID. On this occasion, the Canary Islander will present a collection which bears the name 'Glow Up’ -  a term used in psychology when one succeeds in becoming the best version of oneself. A highly sensitive designer, she seeks to narrate this process of personal growth and the construction of a strong, stable and feisty identity based on the recognition of fragility and emotional vulnerability. The firm's imaginary will incorporate innovative soft colours and the implementation of new textile techniques based on its savoir faire. 

Odette Álvarez. After making her debut on our country's most important fashion catwalk last February at the 77th edition of MBFWMadrid, Odette Álvarez will be back to present her new Spring Summer 24 collection and to defend the brand image that she has achieved as a recognised and recognisable brand, as the designer herself has explained. Hailing from Cantabria, the designer made her debut in the previously known OFF programme in September 2019 with her Spring Summer 20 collection.

MBFWMadrid will once again enjoy the generous support of fifteen companies that lead the way in each of their respective sectors: The main sponsors are Mercedes-Benz, L’Oréal Paris and Inditex. In addition, Allianz, Iberia, Multiópticas, Galería Canalejas, Four Seasons Hotel Madrid and GHD will participate as sponsors; and Dorsia Clínicas, AEG, the Autonomous Community of Madrid, Mar de Frades, Martin Miller's Gin, UDIT Design and Technology University, Rowenta and Schweppes Selection will take part as collaborators.

Odette Álvarez. Tras su debut en la gran pasarela de la moda nacional el pasado mes de febrero en la 77ª edición de MBFWMadrid, Odette Álvarez volverá a presentar una nueva colección, esta vez la de Spring Summer 24, defendiendo la imagen de marca que ha conseguido siendo una firma reconocida y reconocible, tal y como la creadora indica. La diseñadora cántabra debutó dentro del antes conocido programa OFF en septiembre del 2019 con la colección Spring Summer 20.

MBFWMadrid contará una vez más con el gran apoyo de quince firmas líderes en sus respectivos sectores: Mercedes-Benz, L’Oréal Paris e Inditex como patrocinadores principales. Asimismo, Allianz, Iberia, Multiópticas, Galería Canalejas, Four Seasons Hotel Madrid y GHD participarán como patrocinadores; y como colaboradores estarán Dorsia Clínicas, AEG, Comunidad de Madrid, Mar de Frades, Martin Miller’s Gin, UDIT Universidad de Diseño y Tecnología, Rowenta y Schweppes Selection