Odis

Ido Segev discovered his passion for fashion and self-expression through clothing at a young age. Although he began his career in web design and development, at the age of 23, he decided to pursue entrepreneurship and opened his first urban fashion store, where his ideas started to take shape. His love for design grew when he created his first caps, falling in love with the creative process from sketch to final product. Over time, he specialized in fashion design, leading to the creation of Odis, a brand that embodies his essence: celebrating individuality and the connection between art and clothing.

Collection lines

“Layers”

The new collection delves into the complexity of mental struggles faced by many today. Each look symbolizes an emotional challenge, not just revealing darkness but celebrating the power and resilience of those who learn to live with and overcome these difficulties.

The brand's gothic style emerges through a color palette and materials that move between black, white, gray, and red, reflected not only in accessories, makeup, and hairstyles but also in dark elements whispering secrets. Every outfit carries deep symbolism, intertwining stories of struggle and resilience. This aesthetic fuses the edge of street fashion with dark, gothic undertones, where every piece reflects personal expression and the raw power of overcoming inner struggles.

Layering, as highlighted by the collection’s name, LAYERS, plays a pivotal role, reflecting the depth of emotions and the desire for protection. These multiple layers represent the barriers people build to shield themselves, creating safe spaces against vulnerability.

The collection also explores the tension between opposites, contrasting textures and materials to reflect the duality of inner struggles. This opposition mirrors the complexity of conflict and the reconciliation process, where contrasts coexist and create unexpected harmony. These elements express finding balance and beauty amidst adversity.

Dramatic silhouettes and cuts reinforce the narrative. Exaggerated shoulder pads symbolize the weight of mental burdens and the strength gained from facing them. High collars that obscure the face, leaving only the eyes visible, evoke the suffocating pressure of struggles and the truth revealed through one’s gaze.

Every detail tells the story of living with shadows and, in some cases, overcoming them. The beauty lies in embracing the struggle, finding strength in the darkness, and achieving inner peace through acceptance.