Pedro del Hierro

Pedro del Hierro photography at Mercedes-Benz Fashion Week Madrid
EN English
ES Español

About Pedro del Hierro

Pedro de Hierro is a fashion brand that understands and adapts to society’s lifestyle and needs, ​presenting versatile, innovative, functional collections that are high quality and have been meticulously designed. It offers elegant, comfortable, stylish items for any occasion.

The firm belongs to Tendam, a leading company in the fashion sector, since 1992 and it's currently present in 42 countries with around 300 points of sale.

Inspiration

Madrid, January 2025. A fleeting, ecstatic lapse that becomes a shiver running through all the veins and arteries of the human body. A sensation impossible to encapsulate or label, which alludes to the unbeatable effect of talent on the eye that observes it and the body that witnesses it. That is precisely what is known in the flamenco world as pellizco, something that Enrique Morente himself tried to encapsulate in 2009 in an interview: ‘pellizco is a very ambiguous concept, but you have to have it. Many times you feel like taking pliers to explain what a pinch is (...) it is for those who have the ability to complain with personality and to transmit’.

This concept is the starting point for Pedro del Hierro's autumn/winter 2025/2026 collection, a proposal that functions as the B-side of its predecessor, La leyenda del tiempo, a celebration of the Spanish fashion brand's 50th anniversary. If the previous collection revisited the codes of elegance through these five decades according to its creative directors, Nacho Aguayo and Álex Miralles, El Pellizco shakes up all the conventions and protocols to invite us to live in a night where everything is possible.

The collection imagines a night of ecstasy and partying, without a specific year or place, where high society mingles with the street without prejudice and where each model emulates a nocturnal character from that clandestine nightlife, where black covers everything and the morning is not even guessed at. With allusions to the book Visit Spain by the photographer Ramón Masats, the dances of Truman Capote in mid-20th century Manhattan, the film 24 Hour Party People (Michael Winterbotton, 2002) or the urban legend of Ava Gardner in Madrid in the fifties, in El Pellizco the garments exert a fiercer power than ever when it comes to dressing the disparate styles of the men and women who walk the catwalk. A visual and aesthetic oxymoron where disparate concepts - the classy and the vulgar, the masculine and the feminine, the elevated and the trivial - flirt to the rhythm of the music.

Collection lines

The codes of men's tailoring are applied to women's garments, confronting garments such as the dinner jacket with straight, flare or even skinny trousers. This deconstruction becomes more feminine throughout the collection, also palpable in déshabillé or half-dressed garments.

The contrast is applied throughout the collection, playing on trompe l'oeil with T-shirts that replace cotton with transparent wool or the exchange of collars and ties - in stripes and polka dots - to play on the effect of false appearances. Also with the encounter between elegance and imperfection, sometimes with an undone bow on a collar, sometimes with the pairing of an oversized jumper with a plunging skirt. In footwear, Chelsea boots or Cuban heels are key, alluding to the personal style of couturier Yves Saint Laurent in the 1970s or the stage costumes of flamenco artists such as Camarón de la Isla or Antonio Gades.

Among the main fabrics, wool mixed with other materials such as silk and mohair stand out. Thus, the richness of these textures contrasts with the darkness of the fashion show itself, especially in the use of velvet with finishes such as stropicciato in red, black and khaki. Metallic fabrics also make an appearance to give that contrast of light through the layering.

The predominant colours, starting and ending with the most emphatic black, oscillate between burgundy red or cauldron, broken by occasional luminous tones.

Contact