About Mans
The designer Jaime Álvarez born in La Luisiana, Seville in 1994; enters the male universe after discovering his passion for different artistic disciplines since he was a child.
His project Mans, which he founded after finishing Fashion Design in 2017 at the Istituto Europeo di Design, Madrid; is a ready-to-wear brand in search of a new artisanal tailoring, influenced both by the ateliers of Saville Row, as well as by Japanese pattern making.
Mans mix this millenary craft with an avant-garde aesthetic, clean cuts and innovation in fabrics, have been awarded the Best Emerging Design Award by the Generalitat de Catalunya on three connsecutive occasions at 080 Barcelona.
The name of the firm is a tribute to ‘‘Demans’’ the surname of his maternal great-grandfather of German origin who always wore tailored suits and instilled in him a devotion to tailoring and classic elegance. The result is a new approach to masculinity that merges the classic references of tailoring with the youth subcultures in a constant interplay of interconnected opposites in search of balance.
In fall 2020, Mans was the winner of Vogue Fashion Award Who’s on Next. Since 2018, the brand has developed 7 collections passing through America, the colors of a traveler lost in India, a love story in an Illustrated Paris ambience, a tour through the high society of the 60s, an 80s night in Demans Club -first collection offering a couple of women’s looks-. The eight collection SS22 within the framework of Milan’s Fashion Week, and the last 5 collections within the framework of MBFW Madrid.
After a season’s hiatus to focus on made-to-measure tailoring, the brand’s proposals are back with more strength for winter 25/26.
Collection lines
The designer Jaime Álvarez born in La Luisiana, Seville in 1994; enters the male universe after discovering his passion for different artistic disciplines since he was a child.
His project Mans, which he founded after finishing Fashion Design in 2017 at the Istituto Europeo di Design, Madrid; is a ready-to-wear brand in search of a new artisanal tailoring, influenced both by the ateliers of Saville Row, as well as by Japanese pattern making.
Mans mix this millenary craft with an avant-garde aesthetic, clean cuts and innovation in fabrics, have been awarded the Best Emerging Design Award by the Generalitat de Catalunya on three connsecutive occasions at 080 Barcelona.
The name of the firm is a tribute to ‘‘Demans’’ the surname of his maternal great-grandfather of German ori- gin who always wore tailored suits and instilled in him a devotion to tailoring and classic elegance. The result is a new approach to masculinity that merges the classic references of tailoring with the youth subcultures in a constant interplay of interconnected opposites in search of balance.
In fall 2020, Mans was the winner of Vogue Fashion Award Who’s on Next. Since 2018, the brand has developed 7 collections passing through America, the colors of a traveler lost in India, a love story in an Illustrated Paris ambience, a tour through the high society of the 60s, an 80s night in Demans Club -first collection offering a couple of women’s looks-. The eight collection SS22 within the framework of Milan’s Fashion Week, and the last 5 collections within the framework of MBFW Madrid.
After a season’s hiatus to focus on made-to-measure tailoring, the brand’s proposals are back with more strength for winter 25/26.