Lola Casademunt at MBFWMadrid
About Lola Casademunt
MAITE CASADEMUNT: CREATIVE DIRECTOR LOLA CASADEMUNT BY MAITE
About us
LOLA CASADEMUNT, -a leading company in the design, manufacture and marketing of clothing and accessories for women, -was born more than 40 years ago by Mrs. Lola Casademunt. In 1981, the founder began creating bows, headbands and other hair accessories by hand, with a very personal style, in the basement of her house in Cardedeu (Barcelona). Her enthusiasm and ambition meant that soon her pieces could be bought in nearby stores. And in less than two years, her taste for detail, artisanal production and the use of high-quality materials made LOLA CASADEMUNT become a national reference company in hair accessories.
Shortly after, Maite Casademunt, Ms. Lola's daughter, joined her team when she was very young after having completed her Design studies.
Soon her incorporation meant a change of direction in the company, enriching it with the creation of a fashion line. Her nonconformist and entrepreneurial spirit, together with her capacity for creation and passion for dressing women with her own style, made the company position itself as a leading fashion company in Spain.
Since 2018, Maite Casademunt has been at the head of the company as president and creative director. This generational change has brought together the experience of a heritage of more than 40 years, with the enthusiasm, freshness and most particular vision of Maite.
Currently
LOLA CASADEMUNT is a pioneering fashion company that has the eponymous line of clothing and accessories “LOLA CASADEMUNT” and the premium line, “LOLA CASADEMUNT BY MAITE”. Both lines are renewed each season offering a total of four annual collections, following the trends set by the market, but always reinvented with the brand's unique seal.
In the last 4 years the company has been experiencing remarkable growth both nationally and internationally. As a result of this evolution, the company's effort and work has been recognized with awards such as:
- Caixabank Business Woman Award 2022 for Maite Casademunt
- IWEC Awards 2022 Award for Maite Casademunt
- Fidem 2022 Award for internationalization 2022
- Fearless 2023 Award for best sustainable fashion
- Woman of The Year 2023 Award as Glamor Businesswoman of the Year for Maite Casademunt
- PRENAMO 2023 National Award for Business and Professional Excellence in the “Fashion in Clothing” category by the ANDE committee
- Unió Intersectorial Empresarial 2024 (UEI) Award for internationalization
- BEEF AWARDS 2024 – Award in fashion category
- Pyme of the Year 2024 Barcelona to LOLA CASADEMUNT
Collection lines
The most traditional Japanese culture, with geishas as main characters, serves as inspiration for LOLA CASADEMUNT BY MAITE's spring/summer 2025 collection. The femininity, delicacy and maximum attention to detail that geishas emanate come to life in garments with floral details and shine, fluid and structured shapes at the same time, and vibrant colors, typical of the quintessential Japanese garment, kimonos.
In this proposal, fluid and delicate fabrics contrast with more structured and casual materials through the details and current style garments are complemented with collars and stitched elements, contrasting pieces, embroidery and lacing that combine the iconic garments of the collection with the traditional elements of typical Geisha attire. Wide volumes in skorts, dropped sleeves, garments with a lot of flow... All this combined with fitted dresses, reinforced garments and geometric patterns.
In the same way, accessories complete these proposals in which the okobo, the typical sandals of these artists of dance, music and literature, as well as sashes and belts made with the collection's own colors and prints, combined between each other, simulating the obis that accompany the geisha kimonos.
It is, therefore, a collection in which the most traditional Japanese designs find their current translation in a contemporary, fresh and sophisticated proposal from LOLA CASADEMUNT BY MAITE for the next SS25 season.