JNORIG

Javier Girón is the creative director and founder of the luxury brand JNORIG. After graduating from the renowned Instituto Europeo di Design (IED), he quickly joined Jeremy Scott, Creative Director of Moschino, in Los Angeles. There, Javier excelled in garment development, pattern making, and tailoring, making significant contributions to collections showcased at New York Fashion Week. His talents earned him the privilege of designing for celebrities such as Rihanna, Nicki Minaj, and 2NE1. 

Javier later moved to London, where he collaborated with Agi & Sam, known for blending English tailoring with contemporary urban aesthetics. 

Javier's debut collection received critical acclaim, leading to participation in 080 Fashion Week and an exhibition at the Museu del Disseny in Barcelona. JNORIG's international appeal soared, with invitations to Vancouver Fashion Week and recognition from Dubai's elite at Jumeirah Al Qasr and O Concept. Spanish and Latin American celebrities, including J Balvin, Eva Gonzales, Jorge Lopez, Fran Berenguer, Destin Conrad, Jessica Goicoechea, Soraya, David Bisbal, Nona Sobo, Alejandro Speitzer, and Albert Baró, have embraced his creations.

Lineas de colección

"Yūgen" Collection by JNORIG AW25

"Yūgen" is a profound exploration of the dualities of Japanese culture, where the visible and the hidden converge in an aesthetic and philosophical dialogue. Inspired by the concept of profound beauty and underlying complexity, this collection pays homage to Japan, embracing both its light and shadow. Reflecting the spirit of Kaizen —the constant pursuit of improvement—, each piece merges innovative digital techniques with reinterpreted traditional elements, achieving a balance between the modern and the artisanal.

The collection finds its essence in the concept of giri (honor and obligation), embodying values such as harmony, respect, and security that define Japanese society. At the same time, "Yūgen" does not shy away from addressing the darker aspects of this culture, such as social pressures, karoshi (death from overwork), and rigid hierarchies. This contrast invites reflection on preconceived notions of perfection and calls for empathy, turning the collection into a meditation on the challenges inherent to modern life.

The design of "Yūgen" unveils a unique narrative in each garment, meticulously showcasing internal details by exposing them outwardly. Fabrics are tensioned and twisted in areas such as waists and necks, creating a sense of restraint in contrast to the freedom of movement in the lower sections. These silhouettes evoke the aesthetics and philosophy of Japanese kimonos, while outer layers act as masks or armor, symbolizing the facade we present to the world. Meanwhile, transparencies reveal the body and the authentic "self," stripping away barriers to expose our purest essence.

The collection also delves into the concept of the "beautiful monster" that resides within each individual, reflecting the internal conflicts shaped by society. This monster, associated with the snake and the orchid mantis, represents a balance between the unsettling and the beautiful. Prints, beading, and accessories capture this duality, merging the captivating and the disquieting in harmony. Through this, "Yūgen" invites individuals to accept and celebrate their inner complexity as an essential and enriching part of their identity.

As a whole, "Yūgen" is a love letter to Japan, a land of contrasts where serenity and tension coexist. The collection seeks not only to capture the essence of this culture but also to provoke a universal reflection on what it means to be human.