Fely Campo at MBFWMadrid
About Fely Campo
Fely Campo was born in Salamanca in 1959. It was at the age of 13 that she picked up a needle and a thimble for the first time, realizing that with fashion she was able to overcome her shyness. At 15, she begins to develop a group of followers to dress with her designs. Passionate and self-taught, she begins to market her designs specialising in modelling, industrial pattern making and styling.
In 1997 the fashion firm Fely Campo was born in Salamanca and in 2003 it began its international expansion, specializing in evening and bridal collections. For more than 40 years, Fely Campo has dedicated itself to dressing women from all over the world, applying the study of tailor-made dresses to the body and becoming a benchmark in the sector, inside and outside our borders. In 2018 she began to be part of ACME and in which she managed to be a finalist for the National Fashion Awards.
Since its foundation and maintaining the operational heart in her hometown, the firm has come to have almost 200 points of sale nationally and internationally. The Atelier in Salamanca is the firm's production and design centre. Based there is a space for the Atelier Novias, and her two shops: in Salamanca and Oviedo, form her network, to which, this year, has been added the newly opened Atelier Showroom in Madrid, at Calle Jorge Juan 29.
She has been participating in the most prestigious fairs for years, as well as presenting her collections in showrooms in Milan and London. Fely Campo has collaborated with different artists and projects.
Fely Campo ensures that women and their evolution are the guides for inspiration when creating her collections and believes that fashion is a daily challenge that consists of providing beauty and confidence to real women. Thanks to very feminine, timeless and exclusive pieces, Fely Campo has managed to create her own universe marked by an elegant, sober style and excellent pattern design.
Collection lines
'LEI ZU'
The experience of an unexpected route: the delight of traveling the undulating silk route under our feet, accompanied by the light of a swaying sun, tracing the thread that surrounds a story of legend and mystery. Fely Campo presents “Lei Zu” as a luxury ready-to-wear collection that tells us about her journey from Europe to China.
“Lei Zu” is an aesthetic path of 29 sophisticated looks that start from the masterful use of tweed to the lightest patterns featuring artisanal Chinese silks brought by the designer on her recent trip to Guangzhou. Intermingling with the volumes of taffetas, the essentiality of linens, printed brocades and the subtlety of organza and tulle embroidered with sequins.
Throughout this journey, “Lei Zu” is an ode to the richness of the fabric that reaches its maximum expression thanks to the silhouettes and the care of the cuts. The overlays of pieces, the volumes created by the taffeta, the cuts of the more structured tailored silhouettes become protagonists of the first stages of that path in tweeds and linen suits that are deconstructed to show us more lingerie and sensual figures with shirt dresses and lace maxi kaftans until reaching the hypnotic movement of the trains of the most vaporous dresses.
“Lei Zu” caresses the gaze with powdery tones: crystalline blues, pearly whites, soft lilacs and warm beiges that are taken unaware by the acidity of limes and radiant pistachios. A eulogy to light to reach at the end of the path the long-awaited golden brushstrokes on the black Chinese silks.
“Lei Zu” is not just a collection. It¡ is not even a legend. It is a journey to the origin of fashion. It is the magic of traveling the Silk Road.