Fely Campo

1972. 7:00am a cold autumn morning. I was 13 when my mother brought me to s sewing sweatshop in Salamanca. Little did either of us know the impact this was to have on my life. There I started to learn my craft – something I have never stopped learning. But much more importantly it brought me to the world of fashion, a world that has (and impassioned me, fascinated me and still does today.

1975, at 16, I designed my first wedding dress for another 16-year-old neighbor. I was beginning to learn how, with fabric and design, I could begin to project my self into the world. But I still had a way still to go before I could totally release the creative urge I had inside me.

1981, I opened the Academia Corte y Confección which in 1986 became a School of Design. When I walked to the Academy on the first morning, it was exhilarating to see my name plate on the door for the first time. This was an exciting time with fashion shows, inspiring teachers and above all creativity.

1995, this led me to open my first Fely Campo shop, dedicated to women. With fabric and design and especially how I projected my self into the local community in the way I dressed. Slowly I developed a clientele that aspired to be both elegant, fresh and diUerent from everyone else. I began to develop Fely Campo in Spain.

2003, I packed a collection into two suitcases and headed to Who´s Next in Paris. Whatever would happen there, would be a learning experience for me. On the third day of my first show, a Kuwaiti shop placed an order. It was enough to allow me to return. And I did so for 7 collections.

This began my path of internationalizing my brand Fely Campo. I created a separate Atelier in Salamanca to take on the increasing level of work. I attended Barcelona Bridal Fair Trade Show (which I still do) and my designs came to the attention of both one of the most important Italian Showrooms based in Milan and to one of the acknowledged British Fashion industry representatives.

Now Fely Campo has a presence in Europe with collections going to Spain, Italy the UK and Ireland, France, Belgium, Switzerland and Germany. I still have the original shop in Salamanca and another in Oviedo along with the Ateliers for Bridal and Evening wear in Salamanca and Madrid. Hard work and a passion for fabric and well-crafted design, combined with the business acumen of a Serrano have allowed me to create within a world to which I have dedicated my life.

Collection Lines

Self <>World

Synergy between the “self” and the “world” . A continuous connection between our inner identity and the environment around us.

I have chosen this title for this collection because fashion is an intimate statement: a reflection of how we wish the world to see us and how, in turn, the world sees us. Over the past two centuries, fashion has been democratized, becoming a universal language that allows us to express both our individual style and our sense of belonging. The exterior becomes a mirror of the inner self, a dance of shapes, textures and colors that reveals who we are and, sometimes, who we long to be.

This process has liberated the boundaries of color, fabric and design, giving us the freedom to transform ourselves without betraying the essence of who we are, respecting the cultural sensibilities we share today. But above all, this collection honors sustainability. I try to create designs that transcend the ephemeral and the urgency of the new for the sake of the new, garments that radiate elegance and style, not only today, but also tomorrow.

Each design style has been created so that every woman can face the world with an elegance that reflects the inherent inner beauty of every woman.

"Beauty is in the eyes of the beholder, whether it is yours or mine.”

This is a tribute to textures and the magic of layering.

From the enveloping softness of tweed and the warmth of velvet to the subtle sparkle of satin and embossed appliqués, each material evokes periods and styles that resonate in harmony. Velvet is intertwined with sequins and embroidery, creating pieces that seduce the touch and dazzle with their richness and opulence. Heavy fabrics, such as tweed and wool, dialogue in contrast with the ethereal lightness of silk and other lightweight textiles, achieving a sublime balance between structure and fluidity.