EGO | MBFWMADRID

Models on parade at Mercedes-Benz Fashion Week Madrid

Concept

EGO is the platform for emerging fashion talent, organized by IFEMA MADRID, which is held twice a year as part of MERCEDES-BENZ FASHION WEEK MADRID. Founded in 2006, EGO seeks to highlight designers who see fashion as a means of expression and culture. It conceives a space to bring together and showcase avant-garde proposals so that they become more and more part of our reality. This alliance demonstrates EGO's commitment to emerging talent by supporting innovative firms that, edition after edition, show the world their collections on this platform.

EGO Awards

Mercedes-Benz Fashion Talent Award

Since its creation in February 2013, the Mercedes-Benz Fashion Talent Award continues to support emerging talent in Spanish fashion. Created to recognize their capacity for innovation and creativity, it has established itself as one of the most recognized awards for new creators.

The selected firm will have the opportunity to participate in one of the international catwalks sponsored by Mercedes-Benz such as Mexico, Prague or Tbilisi and will thus join the trail of other great names in fashion such as Pepa Salazar, Ernesto Naranjo, Outsiders Division, 404 Studio, JCPajares or Dominnico.