Ágatha Ruiz de la Prada

Agatha Ruiz de la Prada photography at Mercedes-Benz Fashion Week Madrid
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Ágatha Ruiz de la Prada at MBFWMadrid

About Ágatha Ruiz de la Prada

Agatha Ruiz de la Prada (Madrid, 1960) studied at the Escuela de Artes y Técnicas de la Moda in Barcelona. At the age of 20 she began working as an assistant in the Madrid studio of the couturier Pepe Rubio. A year later she presented her first collection at the LOCAL design centre in Madrid. 

Since then Agatha has paraded in the fashion capitals - Paris, Milan, New York, Florence, Madrid... - and has been a guest of honour and representative of Spanish fashion on the main catwalks of the world. 

The designer's creations have become a true means of artistic expression and since her early years in the fashion world she began to exhibit some of her masterpieces in galleries and museums in different cities in Europe, America and Asia. 

In recent years she has collaborated with Google Arts & Culture in the international project WeWearCulture, presenting two virtual exhibitions that pay tribute to Agatha's singularity as a cultural heritage within the world of fashion. 

Agatha has also collaborated with numerous artists such as Enrique Vega, Gloria García Lorca, Eduardo Chillida, Pep Guerrero, Luis Galliussi, Philippe Andrieux, Bárbara Juan, Ciuco Gutiérrez, Christopher Makos, Miguel Ángel Molina, Michel Bresson, Ramiro E., Orlan, Nicole Herzog, Karim Rashid... 

Her first licence was signed in 1986 and since then she has signed commercial agreements with more than 100 companies of fashion accessories, ceramic tiles, household items, perfumery and stationery, and many other products that are distributed through the designer's exclusive shops and in multi-brand shops all over the world. 

Through his collaboration with different companies and official bodies, he has designed uniforms, costumes and scenographies for theatre, opera and dance performances, children's playgrounds and street furniture, theme parks, murals, gardens, restaurants, event signage, cars, etc... 

His contribution to the image of Spanish fashion has been recognised with the National Prizes for Fashion Design and Fashion Industry, awarded in 2017 and 2018 respectively, in addition to the Gold Medal for Merit in Fine Arts awarded in 2008. 

Since 2011, the Agatha Ruiz de la Prada Foundation, which houses an important representation of Agatha's evolution, has had the mission of cataloguing, conserving and disseminating her impressive documentary legacy of her almost forty years of history in the world of fashion and creativity. 

AWARDS: 

  • Alcatel GSM Awards for the most audacious communication (1996). 
  • Delta D'Oro International Ecology Award. Ferrara, Italy (1997) 
  • Laurel d'Oro Award for lifetime achievement in the world of fashion (1998). 
  • FIFI Awards for best fragrance packaging and communication for her fragrance AGUA (2003). 
  • Keys to the city of Cartagena de Indias, Colombia (2004). 
  • La Kore, Oscar of Fashion. International Stylist (2004) 
  • FIFI Awards for the best packaging and advertising campaign for its fragrance LIO (2005) 
  • FIFI Award to the best communication for the perfume IMAGINA (2006). 
  • Special T Award from Telva for her career in the world of fashion (2006). 
  • Colombia is Passion Award. Colombia (2007) 
  • New Yorkers Award. Spain US Chamber of Commerce. New York (2007) 
  • V Top Glamour Award for the best Spanish designer of the year (2007). 
  • Marie Claire magazine's Prix de la Mode for the best professional career (2007). 
  • Kapital Award 2008. Best designer. 
  • Max Leones Award for the Performing Arts. Best designer. Madrid (2008) 
  • Power Woman Award. MOVES Magazine. New York (2008) 
  • Persephone Award. Media Club (2009) 
  • Fashion Ambassador 2009. Sevilla 
  • Gold Medal of Merit in the Fine Arts. Santander. Spain (2009) 
  • Golden Antenna Award 2009 for his career in the world of fashion. 
  • Golden Thread of Honour Awards. Designer of the Year. Lodz, Poland (2009) 
  • Illustrious visit of the city of Santiago de Chile (2009). 
  • Guest of Honour of the city of Buenos Aires (2009). 
  • Designer of the Year Award. Miami, USA (2009) 
  • Women Together Award 2010 for her commitment to women's rights. NY. 
  • Dedication to Fashion Award. Seville, Spain (2010) 
  • CECOMA Award for business innovation. Madrid (2010) 
  • Excellence in Design Award for its contribution to international design. Mexico (2010) 
  • Guest of honour of the city of Medellín (2011). 
  • Lorenzo the Magnificent Award. Florence Biennial. Florence Biennale, Italy (2011) 
  • 2011 Latin Fashion Contribution Award. Washington DC. (2011) 
  • Eco Fashion Malaga Green Thimble Award for her ecological involvement (2011). 
  • Plus es Más Award for Businesswoman of the Year. Madrid. (2011) 
  • National Marketing Award 2013. ICEX. Madrid. 
  • Dialogue Award. Spanish-French Friendship Association with Jean Paul Gaultier (2013). 
  • Golden Thimble Award to the best designer. Madrid (2013) 
  • ACOTEX Awards 2013. Best designer. Madrid. 
  • AET Commitment to HIV Award. Madrid (2011). 
  • Serbia Fashion Week 2014 Award. 
  • Victory Puig de Lange International Style Award. Miami Fashion Week (2014). 
  • Tendencias Award to the best designer. Valencia (2014) 
  • Corazón Award 2014 for her professional career. Starlite Gala. Marbella. 
  • Distinguished Guest of Barranquilla. Colombia (2015) 
  • Pata Negra Award 2015. Madrid. 
  • Escaparate Award 2015. Seville. 
  • Ambassador of Honour Award. 25th Anniversary SICAB. Seville (2015) 
  • Bridge Award 2016. American Club of Madrid (2016) 
  • Star of Fame. Cine Center Cochabamba (2016) 
  • Honduras Country Brand. Tegucigalpa. (2016) 
  • Fedeltà al Lavoro. Vigevano, Italy (2016) 
  • Personaje Joya 2016. Vogue Madrid (2016) 
  • Ilustre Municipalidad de Viña del Mar, Chile (2017). 
  • Lifetime Achievement Award. Romania. (2017) 
  • Doctor Honoris Causa in Fashion by the Atelierele Ilbah. Romania. (2017) 
  • Excellence in Fashion Award. ALCI Awards. Madrid (2017) 
  • Fashion Creator Award. La Razón. Spain (2017) 
  • Young Leaders Award. Buenos Aires (2017) 
  • National Fashion Design Award. Spain. (2017) 
  • Recognition Official Chamber of Commerce Belux. Brussels. (2017) 
  • Best International Designer Award. Fashion Week Dubai (2017) 
  • Honorary Guest of the City of Buenos Aires. Argentina (2017) 
  • Prix Marie Claire for the best professional career. Spain (2017) 
  • Club de las 25 Lifetime Achievement Award. Spain (2017). 
  • Rare Diversity Award. EPF Awards. Spain (2017) 
  • Mayte Spinola Gold Medal 2017. Spain. (2018) 
  • ARI Design Award. Madrid. (2018) 
  • ADYMO Designer of the Year Award 2018. Asturias. 
  • National Honorary Fashion Industry Award 2018. Spain. 
  • Diversa Fashion Award 2019. Madrid. 
  • Senda Senior of the Year Award 2019. Madrid. 
  • National Hospitality Award 2020. Madrid. 
  • Madrid Magazine 2020 Award. Madrid. 
  • Bombín de San Isidro Award 2021. Madrid. 
  • Alfiler de Oro 2021 Award for "Career Achievement". Malaga. 
  • Luxury Awards 2021 to the "Brand Trajectory". Madrid. 
  • Fearless Woman 2022 Award in "Sustainable Fashion". Madrid. 
  • Medal of Madrid in San Isidro 2023. Madrid. 

Collection lines

'I'm changing everything' - proclaims a powerful and somewhat surreal voice at the opening of the Agatha Ruiz de la Prada Spring/Summer 2025 fashion show.

A message that could be reiterated every Agatha season - since surprise is always an indispensable ingredient of our way of understanding the world and our subversive position within it - which is updated as never before, with a shot of fresh energy, in this collection.

A collection in which we have counted on the brilliant Carlos Marán as a collaborator in the artistic direction of the show, joining the highly renowned Javier Carrera Acosta, our head of atelier. With this dynamic duo of multicoloured and phosphorescent creators we have dared to reach new agathist frontiers.

Marán has filled the catwalk with his surrealist characters, gardeners, clowns, tennis players, glamorous divas on their way to the shops, to have tea or to have illicit affairs with entities from other planets, simply to show us the infinite and expansive possibilities of modern agathism.

Icons in sheer organza, coloured ribbons hanging from garments, layers of poplin, sequins and glitter overlapping, geometric shapes, giant polka dots, staggered colour blocking, exaggerated Victorian striped collars, all this and much, much more comes into play on stage, presenting us with a version of next summer that is as distinguished as it is picaresque.

As if that wasn't enough, we have also counted on the active fantasy of our Agatha Ruiz de la Prada perfumes (thanks to the magical Puig empire) that have been launched to interact with our public and make them freak out in perfumed colours. We could also highlight the remarkable presence of our Optim glasses, which turn heads wherever they go.

Picón x Agatha Ruiz de la Prada espadrilles will be stomping on the catwalk, while Noco x Agatha Ruiz de la Prada bags and accessories will be hanging and swaying from our rainbow models. They will also carry Rolser x Agatha Ruiz de la Prada agathized shopping trolleys, from which the new Ecobell x Agatha Ruiz de la Prada eco-friendly cleaning products will come out. Our guests will also enjoy an irresistible Marcos Tonda x Agatha Ruiz de la Prada chocolate gift. And the surprise appearance of the latest Disney witch, so there will be no shortage of fashionable witches.

All this madness will take place under the frantic eyes of Agatha - whose digitised avatar will not miss a single one, watching with eerie omnipresence from the stage screens like Big Brother - ready for the great reconquest to be launched from her new shop and workshop in Madrid at Calle de Villanueva 5.

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