What is Madridjoya?

Madridjoya is the place chosen by companies in the jewellery and watchmaking sectors to present their latest proposals for the seasons Spring-Summer and Christmas. An event that makes the brilliance of jewellery tangible, fusing tradition and modernity to highlight the passion of a craft that has evolved over the centuries.
The high quality of the materials and the design of the collections are its hallmarks. Its offer includes a wide range of products from the latest collections of gold and silver jewellery, goldsmith's work in silver, watches, precious stones, fine and pearls, related industries, machinery, couture and cases.

Madridjoya is an essential commercial tool for the national and international marketing of jewellery and watch collections. It is held twice a year, which makes it possible to adapt to consumer and sales campaigns.
It is the meeting point for professionals in the jewellery, watch and related industries, where they can build up business relationships and open up new business opportunities.

MADRIDJOYA offers development-focused content promoting digitalisation, innovation and sustainability, and supporting young designers. The extensive programme of activities seeks to reflect the latest trends, current and future challenges in the sector. The programme includes the FORO IMAGEN, the training space ART & TALENT and the MADRIDJOYA Catwalk, a stage where emerging and established brands from the sector showcase their latest designs and novelties.
In addition, MADRIDJOYA has the digital support of the LIVE Connect platform that keeps the community of professional visitors and exhibitors connected, as well as all the contents, beyond the celebration of the on-site fair.

Madridjoya promotes entrepreneurship in the sector, annually rewarding and supporting new designers and emerging companies that need a platform to reach the trade, through its Madridjoya Designers competition, aimed at new brands and designers with innovative proposals.
In addition, the Madridjoya Minis have established themselves as a key reference point for new creators seeking to position themselves in the market, collections full of craftsmanship and artistic innovation.

The simultaneous holding of the Madridjoya, Intergift, Bisutex and MOMAD trade fairs offers the most diverse and up-to-date offer in the sectors of jewellery, watches, costume jewellery, accessories, decoration, gifts, furniture, fashion, footwear and accessories.
It is a great event for the Lifestyle sector, which generates significant commercial activity, a multitude of synergies and new business opportunities.