Madridjoya closes an edition that featured prestigious new international brands

The recently concluded edition of Madridjoya enjoyed increased international participation by important new brands and a more diverse exhibition offer. Overall, the fair received professional visitors from a total of 33 countries, among them Portugal, Italy, France, the United States, the United Kingdom, Ireland, Germany, Bulgaria, Colombia, Mexico, and Venezuela.

This edition was enhanced by the presence of leading international companies who contributed their prestige and diversity. Among them, Zen Diamond, renowned as the largest manufacturer of diamond jewellery in Europe and the Middle East, and Labrioro, an Italian company that combines contemporary design with traditional "Made in Italy” craftsmanship to create refined jewellery that captures the attention with style Furthermore, Elan Jewels presented its collections of fine jewellery, bringing a fresh, modern point of view to the market. These newcomers have strengthened Madridjoya’s position as a major platform for innovation and internationalisation in the sector.

The Asociación ADA catwalk show was one of the highlights of the activities at Madridjoya, as well as the Denisova Project, which was held in collaboration with ONCE and offered a journey through 50,000 years of the history of jewellery, with designs from the past reinterpreted by contemporary artists with participation by 80 blind and deaf-mute models, underlining how fashion and jewellery are accessible to all and breaking barriers in the industry.

The next edition of Madridjoya, between 11 and 14 September

The Salón internacional de Joyería y Relojería Urbanas y de Tendencia (International Urban and Trendy Jewellery and Watch Exhibition Fair) has been scheduled for 11 to 14 September 2025 at IFEMA MADRID, raising the profile of the jewellery sector, offering professionals a broader selection and establishing its commitment to quality, design and internationalisation in the sector.