XX MES 2020
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Innovation is a journey we take together

For us, this process is not a stroke of luck- it is a methodology.

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What is IFEMA MADRID LAB?

Since its creation in 2018, the IFEMA MADRID LAB Foundation has been carrying out systematic R&D&I work focused on the identification and study of new technologies, their adaptation to the needs of the sector and the exploitation of the potential and opportunities offered by the digital age and the future WEB 3.0 for the IFEMA MADRID trade fair channel.

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Observe

Before embarking on a journey, you need to scan the horizon, learn about and examine your surroundings, assimilate and learn from the paths others have taken.

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Research

Only a deep and thorough study will take you to that longed-for place, to that discovery, to that wonderful moment when you cry out "Eureka!”

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Apply

Theory supports hypotheses. Reality disproves them with astonishing ease. Until you put it to the test, you can't call it “innovation”.

Reality at the heart of paradigm shifts

IFEMA MADRID offers us the great advantage of being able to test our innovation with a representative sample of society and of the entire business fabric, both at a national and international level. It is the visitors, the exhibitors, the professionals, the clients... who judge, who give the final approval to what we propose.

Get to know our team

Diego Castilla
Researcher
Diego Castilla
Backend, Networks and Systems

Developer of back-end technologies related to the provision of services and APIs, and the management of telecommunications networks and systems.

LinkedIn

Jorge Castillo
Manager
Jorge Castillo
AI and Virtual Production

Responsible for team and project coordination. Developer of artificial intelligence-related applications and a virtual production technician in his spare time.

LinkedIn

Celia García
Researcher
Celia García
Computer Vision

She is an image processing engineer, development of indoor positioning research, as well as communication and internal image tasks for IFEMA MADRID LAB.
LinkedIn

Celia Sagredo
Artist
Celia Sagredo
Art direction and 3D Design

She supports the visual side of virtual and augmented reality research and production projects as an art director and 3D generalist.
LinkedIn

Marta Salgado
Artist
Marta Salgado
3D Design

3D generalist and designer to support the visual side of research and production projects in the virtual and augmented reality fields.

LinkedIn

Carlos Torres
Creator
Carlos Torres
Digital Formats and Developments

He is the external consultant focused on the creativity and strategy of digital formats, as well as the identification of applications of the various research and developments of IFEMA MADRID LAB.

Linkedin

Jorge Carazo
Researcher
Jorge Carazo
XR and Streaming System Development

Electronic Engineer with focus on prototyping and development of XR experiences and proprietary streaming systems with augmented reality.
LinkedIn

Raquel Serrano
Management
Raquel Serrano
Management and Administration

Manages and administrates the  Foundation in relation to the activities of the Board of Directors, and manages relationships with suppliers, as well as collaborations and alliances at national and international level.

LinkedIn

Miguel Herrero
Researcher
Miguel Herrero
Artificial Intelligence

Developer and Researcher of applications related to Artificial Intelligence, participating in the creation of projects to drive innovation.

LinkedIn

Felipe Macías
Researcher
Felipe Macías
AI and Computer Vision

Applied Artificial Intelligence Engineer, specialized in Computer Vision. Developer and Researcher of applications related to business intelligence, space optimization and visitor traffic analysis.

LinkedIn